Whether you employ article writing companies for your content writing or use a specific blog writing service, there is still a considerable amount of work to do after a blog post is written.
Even without writing all the content yourself, you’re left with the task of editing, formatting, planning, and publishing the content. After that, you’re still faced with adding graphics, managing comments, and analyzing reach.
Without a blogging workflow process in place, it can feel like you’re wearing way too many hats. Use these tips to lighten the load:
1. Create High-Quality Content Briefs
Efficient communication is the key to content marketing strategies that hit all the right notes, since even the most experienced content writers need direction to consistently deliver their best. A thorough, high-quality content brief helps facilitate this by:
- Ensuring your finished content aligns with your ongoing branding and marketing goals
- Saving both you and your writing team valuable time, effort, and money
- Maximizing the quality level of each piece
At Rock Content, next-level content briefs are a top priority and one of our most effective methods for improving content quality and blogging workflow on an ongoing basis.
Not only do we outsource most of our blog content to our elite WriterAccess content team, but we prioritize communication with them. We seek feedback from our writers, as well as give them valuable feedback on each piece they create.
2. Outsource Content Creation
In 2023 and beyond, content scaling can be a genuinely daunting process without the right help in your corner.
While crafting compelling content is essential, it’s equally crucial to take into consideration aspects like your social media feeds, guest blogging opportunities, and other marketing assets.
Outsourcing content creation tasks to experienced freelancers is a wonderful way to effectively and affordably facilitate an easy blogging workflow without sacrificing anything when it comes to quality.
For example, Rock Content’s WriterAccess platform gives users access to a massive team of carefully vetted, experienced freelance writers.
Clients can instantly connect with talented creators capable of crafting any type of content you require.
3. Use an Editorial Calendar
Goal-setting and planning are essential parts of success when it comes to managing a successful brand. This is the case with content creation, and a good editorial calendar is an excellent place to start.
Among other benefits, a great calendar helps you:
- Effectively strategize and plan your content
- Add a visual element to your strategy
- Ensure all members of your content team have access to the same info
- Set and meet important deadlines
An editorial calendar can be further used to keep track of any type of info, including target keywords and information related to them, points of conversion, sales funnel positions for each piece, social media posts, backlink-building efforts, and more.
Be thorough with your calendar and stick to it.
4. Integrate Google Analytics Into Your Site
Collecting and analyzing website data is another critical way to streamline blogging workflow and help your content strategy steadily improve over time.
Although there are many incredible tools out there that take the guesswork out of this process, Google Analytics is a must-have.
Not only is leveraging Google Analytics one of the most straightforward ways to keep track of how your site is doing, according to today’s top search engine, but it can help you:
- Better understand how visitors interact with your site
- Track and measure the success of your ongoing SEO strategies
- Learn where your visitors come from, which demographics they belong to, etc.
- Identify your best-performing posts and stand-alone pages
5. Leverage Trending Topics
Variety is the key to managing a truly dynamic blog your audience loves visiting again and again. Improve your blog workflow and add energy to your content calendar. You should include different types of blog posts in your ongoing content plan.
You’ll also want to stay updated on trending topics and incorporate them into your blog content when it aligns with your strategy. Combine this with the creation of evergreen content.
Not only is this a great way to give SEO efforts a boost and show Google you’re keeping up with topics users are interested in, but it’s also an opportunity to keep your audience happy and engaged.
6. Have a Content Distribution Plan
While SEO (Search Engine Optimization) is essential for making your blog content discoverable through search engines, it’s not the only strategy you should rely on.
Proactively distributing your content to your existing followers, fans, and potential interested audiences through various channels like social media, email newsletters, and more is also crucial for a successful blog workflow.
This helps you reach your target audience more effectively and ensures that your content gets in front of the right people.
Social media marketing is one of the more popular ways to do this for several reasons. It’s convenient, free, and effective, but getting it just right takes finesse and planning.
This effort starts by putting thought into how you post, not just simply posting links to your latest content across your social media channels and calling it a day. For example, you can add teaser quotes from your piece prior to posting to help set expectations and get your audience excited about reading the future post.
Market your content at the times when your audience is most active, and leverage the social media dynamic to start and maintain ongoing conversations about your posts. Consider supplementing these efforts with tactics like influencer marketing, sponsorships, and paid advertising as well.
7. Add Visual Appeal to Your Posts
Web users assess a blog post with their eyes first, so how yours looks is nearly as important as how the actual text reads. Ultimately, it won’t matter how insightful a post is if people quickly leave because they don’t like the presentation.
Consistently ensuring proper formatting is an ongoing part of how you streamline your blog workflow. Formatting makes your posts easier to digest, skim, and understand. It can also add value to your content and make people more likely to share or revisit your posts in the future.
Tips for formatting your blog posts like a champ include:
- Using headings and subheadings according to current best practices
- Adding visual elements like images, videos, or graphics for readability and value
- Using bullet points or numbered lists to organize content and make it easier to consume
- Using short sentences, paragraphs, and accessible vocabulary
A great blog workflow is all about leveraging ways to work smarter, not harder.
Plan your content strategy accordingly and make good use of helpful tools that can contribute to an easy blogging workflow. Be sure to enlist the help of the correct people when it comes to making your content sparkle.
A team of experienced content creators who know what it takes to write winning blog posts is one of the best assets any brand manager could have in their corner.
Start building your team today when you sign up for your 14-day WriterAccess trial!