How to Bridge the Gap Between Sales & Marketing

In the early days of my marketing career, I saw the sales team as the enemy. I started out working in a call center(...)

Stephanie Mansueto

Aug 18, 20 | 6 min read

Brand consistency: what is it and how to build a strong brand

Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: br(...)

Rock Content Writer

Aug 18, 20 | 6 min read

What is CTR and how to increase your keyword’s Click-Through Rate

It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamen(...)

Antonio Tinoco

Aug 17, 20 | 8 min read

What is Smarketing and how is the daily life of a company with the marketing and sales teams aligned

Today, invest in Digital Marketing seems to be the main approach in any company in the world. However, it is i(...)

Maria Luiza Corrêa

Aug 13, 20 | 7 min read

Metadata for Content Marketers: A Quick and Easy Guide

As a content marketer, you might be more of a writer-who-spends-spare-cash-on-new-releases-creative-type than a spend-yo(...)

Rock Content Writer

Aug 13, 20 | 11 min read

5 hacks to increase the visitor’s time on page and boost your conversions

Among the many Digital Marketing goals, one of them is to attract more visitors to your pages and thus generate mor(...)

Rock Content Writer

Aug 11, 20 | 4 min read

First, second and third-party data: what are the advantages of a data strategy

Among the countless innovations of the 21st century, the development of a “currency” has completely transfor(...)

Rock Content Writer

Aug 11, 20 | 9 min read

Leverage your marketing automation efforts using interactive content data

When it comes to decision-making, a digital world requires digital solutions.  No wonder automation has become essentia(...)

Rock Content Writer

Jul 29, 20 | 7 min read

Humor Marketing: Can Comedy Make You a Better Content Marketer?

If laughter is the best medicine, comedy could be the cure for all your digital marketing woes. Humor has a way of attra(...)

Rock Content Writer

Jul 29, 20 | 11 min read