How to Bridge the Gap Between Sales & Marketing
In the early days of my marketing career, I saw the sales team as the enemy. I started out working in a call center, a real boiler room atmosphere where the reps worshipped Gordon Gekko, and their favorite movie was Glengarry Glen Ross. They were seasoned reps, who saw me, the young marketing kid, too inexperienced […]
Brand consistency: what is it and how to build a strong brand
Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. Positioning aligned with values and identity is crucial. It allows the brand’s audience to recognize its characteristics more in each campaign. As logical as it is to maintain this consistency, it’s undeniable how challenging it […]
What is CTR and how to increase your keyword’s Click-Through Rate
It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success. Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy. The higher an advertisement’s CTR, the more your business benefits, through lower costs to a better […]
What is Smarketing and how is the daily life of a company with the marketing and sales teams aligned
Today, invest in Digital Marketing seems to be the main approach in any company in the world. However, it is important to pay attention to other strategies as well to improve your results. In this way, we can say that, for a long time, marketing and sales teams were considered opposites — and, in some cases, even […]
Metadata for Content Marketers: A Quick and Easy Guide
As a content marketer, you might be more of a writer-who-spends-spare-cash-on-new-releases-creative-type than a spend-your-free-time-writing-code-in-the-basement-type, and that’s okay. Content marketers are like the ice cream flavors to a web developer’s ice cream maker. But there’s an odd little thing located at the cross-section of web developing and content marketing, and it’s called metadata. You don’t have to know HTML […]
5 hacks to increase the visitor’s time on page and boost your conversions
Among the many Digital Marketing goals, one of them is to attract more visitors to your pages and thus generate more conversions. For this to happen, however, it is essential to ensure that the user finds something relevant when accessing your site. But how to find out if the experience is positive or not? One way […]
First, second and third-party data: what are the advantages of a data strategy
Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. And we are not talking about dollar, euro or any other kind of currency, but about data! First, second and third-party data are terms related to […]
Leverage your marketing automation efforts using interactive content data
When it comes to decision-making, a digital world requires digital solutions. No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. However, filtering out relevant information remains a challenge. The good news is that gathering data can be easier with interactive content. Infographics, ebooks, […]
Humor Marketing: Can Comedy Make You a Better Content Marketer?
If laughter is the best medicine, comedy could be the cure for all your digital marketing woes. Humor has a way of attracting and retaining even the most ambivalent Internet users. From cat videos to reaction gifs, people go gaga for Internet humor. But can comedy really make you a better marketer? In short, yes. […]