Name/Brand Repetition: Too Much vs Just Right!

Sometimes when someone makes a point to say your name, it feels thoughtful and other times it feels agenda-driven. (...)

Rock Content Writer

Aug 16, 19 | 4 min read

The How, When, and Why of Gating Your Content

To gate or not to gate?  It’s a question that every content marketing team has had to answer at least once—if n(...)

Rod P. Curi

Aug 13, 19 | 3 min read

Are Clowns Really Funny? Use Humor That Makes Your Customers Laugh

I once met a clown. A real, third generation professional clown from a family who had alternately worked with Barnu(...)

Rock Content Writer

Aug 9, 19 | 4 min read

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic mome(...)

Rod P. Curi

Jul 25, 19 | 5 min read

Malaphors and Metanoias, Oh My Word!

Malaphors, not to be confused with metaphors, also differ from metanoias not to be confused with melatonin. My, oh, mala(...)

Rock Content Writer

Jul 16, 19 | 2 min read

Benefits of Using Humor in Content Marketing

Q: Why did the marketer get fired as a tap dancer? A: She wanted to get paid per click. Does comedy belong in content ma(...)

Rock Content Writer

Jul 4, 19 | 3 min read

What Video Game Barks Can Teach Content Teams

So, what’s a “bark”? Barks are a part of video game writing lexicon that refer to short lines of di(...)

Rock Content Writer

Jun 25, 19 | 3 min read

Writer Tools for Success: Your Writer Profile

The perfect writer profile can help you land high-paying writing gigs. On WriterAccess, there’s a section where you ca(...)

Rock Content Writer

Jun 12, 19 | 6 min read

5 Ways To Create An Effective Toolkit For a Nonprofit

Nonprofit organizations sometimes refer to all the content that goes into promoting their cause a “toolkit.” This to(...)

Rock Content Writer

Jun 11, 19 | 4 min read