Name/Brand Repetition: Too Much vs Just Right!
Sometimes when someone makes a point to say your name, it feels thoughtful and other times it feels agenda-driven. (...)
Rock Content Writer
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Marketing
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Rock Content Writer
The How, When, and Why of Gating Your Content
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if n(...)
Rod P. Curi
Are Clowns Really Funny? Use Humor That Makes Your Customers Laugh
I once met a clown. A real, third generation professional clown from a family who had alternately worked with Barnu(...)
Rock Content Writer
How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs
When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic mome(...)
Rod P. Curi
Malaphors and Metanoias, Oh My Word!
Malaphors, not to be confused with metaphors, also differ from metanoias not to be confused with melatonin. My, oh, mala(...)
Rock Content Writer
Benefits of Using Humor in Content Marketing
Q: Why did the marketer get fired as a tap dancer? A: She wanted to get paid per click. Does comedy belong in content ma(...)
Rock Content Writer
What Video Game Barks Can Teach Content Teams
So, what’s a “bark”? Barks are a part of video game writing lexicon that refer to short lines of di(...)
Rock Content Writer
Writer Tools for Success: Your Writer Profile
The perfect writer profile can help you land high-paying writing gigs. On WriterAccess, there’s a section where you ca(...)
Rock Content Writer
5 Ways To Create An Effective Toolkit For a Nonprofit
Nonprofit organizations sometimes refer to all the content that goes into promoting their cause a “toolkit.” This to(...)
Rock Content Writer