Curating content for your brand is essential. This enables you to stand out in a crowded landscape of competitors and communicate in a more meaningful way to your audience.
But what is curated content, really, and what tools can you use for your content curation? Keep reading as we explore both topics in depth.
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Content Curation: A Definition
Curating content means a lot more than simply writing something that you think your audience might find interesting. It consists of handpicking relevant content from lots of different sources and sharing it with your customers through all the different channels that your brand leverages.
For example, if your company sells electronic devices, you might want to write a blog post about the best laptops for gaming and include some demos for your audience to check.
This content will be created and curated by your brand and speak directly to what your customers find interesting, useful, and relevant to them.
Why Should You Incorporate Content Curation in Your Content Marketing Strategy?
As you might have already gathered, content curation provides incredible amounts of value to your customers. Think about it. In a world where people are constantly bombarded with too much information, content curation comes in to tune out the noise and focus on what really matters, whether it be a product, a service, or a solution to your customers’ challenges.
With content curation, the brand does all (or most of) the heavy lifting for its customers. Through meticulous research, data analysis, and a creative approach, brands put together content that aims to make their customers’ lives easier and better.
For customers, on the other hand, it’s like having a little Christmas or birthday present delivered whenever they want. Talk about a win-win, right?
But there’s even more. Content curation is a great way to share and promote inspirational content even those times when your creativity doesn’t fire on all cylinders. Let’s admit it: coming up with original content all of the time is no easy feat.
And that’s when content curation comes to the rescue. By curating content that has been sourced from outside your brand, you can still deliver exceptional resources that keep your customers delighted, entertained, and informed.
Exploring the Best Content Curation Tools for 2022
Now that you know what content curation is and why it’s essential to your content marketing, let’s discover some of the best content curation tools that you can try out this year.
If you are a fan of magazines, then you will love Flipboard. This is a desktop and mobile app that lets you put together cool little magazines that link to your favorite blogs, news, and websites.
Once you have created a magazine, simply make it public for your audience to view and share. Go the extra mile by including links to your brand’s own content, which will help with brand awareness and online traffic to your channels.
Do you like to collect lots of content and read it when you have the time to properly enjoy it? If so, you need to try Pocket. This is a great app that eliminates all the annoying bookmarks or notes that you send to yourself with links to content you like and want to read thoroughly at a later time.
Pocket lets you group articles together and organize them by using tags, which enables you to find them whenever you want by simply searching for them.
Even better, Pocket integrates with hundreds of other apps, which makes syncing a cinch.
3. Twitter Lists
Suffering from Tweet-fatigue? We get you. Keeping track of all the interesting stuff that happens on Twitter every day (or every hour, even!) can feel daunting at the best of times.
This is what Twitter Lists is for. With this app, you can curate, categorize, and follow specific content separately from your main Twitter feed.
By doing so, you will be able to filter out all the non-important, mundane things that happen on the social network and focus on what really matters to you. Check out how to do your lists.
Do you want to take your content curation game to the next level? Feedly is the best way to do so. This is basically a news aggregator that works through Leo – an artificial intelligence tool.
Simply add your favorite news sources to Feedly, combine them and browse the feeds all in the same place – both from your mobile and desktop. Leo identifies the content that you are interested in and places it on the dashboard for you, ready to be viewed and shared whenever you like.
Those who curate content on social media should definitely take Quuu for a spin. This platform seamlessly integrates with pretty much all the main social media scheduling tools, enabling you to discover new content and share it quickly and easily.
Content gets auto-categorized based on your interest, and the platform also offers a reading mode that lets you focus on the content you have curated without any distractions.
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This is probably one of the most complete and advanced tools for content curation currently available. Think about it as a real one-stop shop for all things curated content.
UpContent features AI-powered content recommendations, brand approval workflows, and integration with most software tools, taking content curation to a whole new level.
Are you looking for a smarter way to discover exciting content and share it with your audience, all from one platform? Then, Curata is the Content Curation Tool for you.
With Curata, you can tailor, personalize, and categorize content sources, review them, and share them far and wide – without ever leaving the platform.
In addition to this, Curata also lets you publish and promote your curated content on your channels, including, blogs, social media, and newsletters.
With InoReader, you can source and organize content as well as follow content categories that have been put together based on your interests.
This is a very user-friendly app with a pleasant and intuitive interface that makes it easy to search, find, and tag content.
Buzzsumo focuses on helping you discover great, relevant content literally at the touch of a button, and share it just as smoothly.
How? Simply start by typing in a word or phrase, and the platform will instantly display all the most popular and shared content on that topic.
Then, you can either decide to share it yourself, through Buzzsumo or one of its many integrations.
Buzzumo is ideal if you are interested in finding content shared by specific influencers, authors, or creators. It even sends you alerts whenever new content gets published – how handy is that?
If sharing curated content on social media is your jam, then PostPlanner is the perfect tool for you. With this app, you can curate content to share on your social media channels, based on your interests, sector, and how similar content performed in the past.
On top of this, PostPlanner also acts as a social media content planner. Simply plug your curated content into the platform, and PostPlanner will automatically publish it at the specified time.
Kapost is a B2B marketing platform that also features a content curation aspect. With Kapost, you can build collections of content to use internally within your team or curate content that you can then share publicly with your external audience.
The platform also lets you add tags to your content, which is super-handy to find the content you need when you need it. The only downside of Kapost? Its price.
At $3,500 per month, this is one of the most expensive Content Curation Tools, while also being one of the most advanced and comprehensive.
Technically, Sniply is not strictly about content curation: it’s a conversion platform. However, we had to add it to our list, because its features come in really handy if you curate content for your brand.
For example, Sniply allows you to add call-to-actions on the pages that you’re linking to in, say, your blog or newsletter.
This is great, as it helps redirect your audience back to your original content – and, in turn, boosts conversion rates.
Don’t Just Create Content: Create Curated Content
Curating content for your brand is one of the most important aspects to drive and boost success, engagement, and competitiveness.
This goes way beyond the simple act of putting together content for your blog or newsletter: it requires research, analytical skills, and a solid emotional connection with your audience.
In this guide, we have explored curated content, its benefits, and the 12 essential tools to smash content curation in 2022. Which one(s) will you take out for a spin?
And if you want to find out even more about content and content curation, do not miss out on RockContent’s Content Marketing Maturity assessment – click here to take the quiz, it only takes a couple of minutes and can reveal some awesome insights!