Content marketing is now an essential component of the best marketing departments, but it also has quite a few moving parts to ensure consistency across channels and promote thought leadership. It’s fair to say we’re all constantly learning more and more about content marketing.
Marketers work hard to drive brand awareness, bring in new leads, and increase sales. Your content marketing strategy is essential to engaging customers throughout their journey to becoming qualified leads, but it’s safe to say that everyone could use some good examples of content marketing to help spur creativity.
Fortunately, marketers everywhere are coming up with new strategies, ideas, and hacks daily, and they can help take your content marketing strategy to new heights.
Because we’re so awesome and committed to your content marketing success, we’re listing the best content marketing blogs and examples of content marketing right here. Content marketing learning never stops, and these blogs help ensure you grow and improve your strategy.
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The original, CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing and author of the seminal book on the subject, “Epic Content Marketing.”
The CMI blog includes advice from top content marketers, including strategies for different channels and which metrics to watch. You can read articles about SEO, the state of Content Marketing, the future of Digital Marketing, and marketing measurement.
Articles on the site range from quick tips to complete guides, and CMI offers annual research with helpful insights detailing challenges, obstacles, and success cases.
Writer Access employs freelancers that are content experts, and its top people contribute to a blog that is an outstanding information source. The blog covers content distribution, content types, content marketing trends, how to be consistent with content, and working through the customer content strategy. Articles are concise and informative.
This is a blog worth following regularly as great articles are constantly added, and a tremendous library exists.
Contently covers everything from brand publishing to storytelling and SEO.
There is content marketing advice galore with articles about market innovations, the role of technology, statistics, and digital transformation.
Follow this blog to drive better results and stay updated on what’s going on in the industry.
BuzzSumo is an excellent tool for content marketers, but even if you don’t subscribe to their services, their blog is all about content marketing. There are examples of content marketing, tips on analyzing competitor content, B2B examples, and articles as specific as content targeted to holidays. It’s fabulous and highly recommended.
In Convince and Convert’s blog, you will find valuable podcasts and posts about:
Various articles: case studies, research reports, and lists provide an incredible amount of insight. You will learn a lot about data-driven marketing and marketing automation with comparisons of traditional marketing styles and modern approaches.
Hubspot knows a thing or two about marketing, considering their service ends up being where many content marketing departments log new leads.
They guide you through vital topics such as social media, customer service, e-commerce, sales, SEO, and Inbound Marketing. Hubspot also touches on other topics like brand awareness, marketing psychology, and the process of maintaining a blog.
Their team publishes new posts often, providing for a constant learning experience filed with great examples of content marketing strategies that work.
How awesome is Marketing Profs? It has totally free videos, infographics, training, and articles about B2B marketing, and is one of the most comprehensive sites out there. The site goes beyond being a blog with insights delivered straight to your inbox.
Yes, this site has hours and hours of valuable content that will take your content marketing to new places.
Our seventh tip is “The Story of Telling”. As the name implies, it’s pretty much about storytelling and how your team can leverage this strategy in your pieces.
It’s full of short posts with quite comforting writing that will help you understand how to craft impressive stories and will inspire you to write.
Adobe is an authoritative source that provides excellent content. While more generally focused and designed for CMOs and marketing leaders, great content exists within the Adobe blog. Content can be narrowed down by industry, and the B2B content is very good.
One of the most significant benefits of the CMO blog is reading the strategic directions other marketing executives are targeting. Using their insight and examples of content marketing, your content marketing strategy can become more robust.
Copyblogger is a blog to help you with powerful tips from a writer’s perspective. It will provide you with some insights and suggestions so you can ensure you have what you need to put words on a page.
So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more.
You can read the posts and even share them with your team. After all, it’s essential to improve the writing on your Content Marketing blog and email marketing.
MOZ is one of the most relevant blogs to look for when you need assistance with SEO.
Its focus is to help business leaders and marketers learn:
- how they can understand search engines’ algorithms;
- how they can discover new tactics;
- and how to use new technology such as machine learning for SEO.
Also, if you want help on some specific topics, you’re in the right place. There are articles on video SEO, local SEO, search intent, and more.
So, you can go from general how-to guides to specific posts to expand your knowledge.
10. Rock Content
Rock Content’s blog is where you need to go to find the right methods and strategies for your marketing. From specific subjects to general guides, you can learn about:
But, if you have questions about your blog’s infrastructure, there’s also a section with technical content, such as hosting, website security, and CMS.
Gathering new ideas to expand your strategy in your marketing job is essential. After all, content marketing takes work and has complexity, but it pays dividends when done correctly.
These blogs are fantastic resources that provide more learning and advice than you can read. By reading them, your content marketing will perform better than ever, so take a little time weekly and enjoy the learning process.