To fully harness the myriad benefits of Digital Marketing, it’s crucial to leverage technology to your advantage.
One effective approach is integrating a powerful CRM tool into your business strategy, enabling enhanced engagement and increased conversions.
However, it’s not enough to simply engage any service—you must select the right tool. Fortunately, the market offers an array of options tailored to meet your specific needs.
Whether you’re operating within a tight budget or managing high demand, CRM tools can optimize your workflow seamlessly.
By incorporating marketing automation, you can establish a closer, more organic relationship with your buyer persona. Embracing CRM software is an indispensable step toward deepening your understanding of this invaluable resource.
In this blog, we’ll go over:
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Consumers are increasingly demanding, and it is necessary to implement actions focused on bringing your company closer to potential customers.
And that’s why a CRM (Customer Relationship Management) tool can be useful: managing your contact strategies with your primary audience.
With a single tool, you can manage the contacts and the main information of each one of them.
Thus, control over the strategies that should be applied becomes much more efficient. Your Digital Marketing plan, for example, becomes even more precise to impact who you really want.
What Are the 9 Best CRM Tools Available
How about finding out what are the 9 best CRM tools available? Check them out!
Understanding the most appropriate time to approach the lead may be the differential to achieving a conversion.
And that’s why ZohoCRM is one of the best CRM tools available on the market.
With this solution, it is possible to perform a real-time follow-up of the users’ engagement with their strategies.
The possibility of exploring social networks’ audience is another attraction, whether to generate new leads or to follow the main trends.
This tool is free for up to three users, and paid plans range from $18.00 to $45.00 for each new user added.
2. HubSpot CRM
When it comes to Digital Marketing, HubSpot is one of the main references. No wonder, its CRM tool is one of the most used and complete in the market.
With solutions for the most varied objectives, the best of all is that it is free.
Inside the platform, you can follow everything about your leads. Besides gathering all the information about them and making it easier to control your initiatives, the HubSpot solution features a dashboard focused on the user experience.
In other words, simply and efficiently, you can monitor each movement of your lead toward conversion.
Using a Kanban scheduling system on your dashboard, Scoro is the perfect tool for those who want a complete view of all their leads. The software contributes to the improvement of the sales processes in your company and also the performance of your team’s professionals.
The platform also offers the management of the sales funnel and also of your projects and tasks.
The drag-and-drop system is another differential for usability. The natural movement of leads in your sales pipeline ensures a detailed view of each of your contacts. Another of its differentials is the time savings. The goal is to halve the time spent on bureaucratic activities, such as producing reports, unnecessary meetings, and rework.
For small teams, the monthly plan of $26.00 per user is already enough. For companies that need to manage a larger contact base, plans start at $37.00 per user, and available resources may vary according to your goals.
One of the most widely used CRM tools on the market, Salesforce is ideal for anyone looking for a reliable solution. With intuitive usability, the initial configuration of the platform is straightforward. To top it off, you can customize all your actions and strategies, always according to your goals and needs.
Salesforce is also very efficient when it comes to collaboration between the Marketing and Sales teams.
Email integration is another benefit, optimizing the work of your team’s professionals.
To have such an efficient solution, however, you need to disburse $25.00 per month for each registered user. When your team has over five professionals, the price goes up to $75.00 per user. Despite the higher price, the tool is complete and allows a better understanding of everything that happens in your company.
With a focus on increasing your company’s sales, Freshsales has as its main differential the lead scoring feature. Based on this information, your prospecting work becomes more accurate, increasing your chances of getting a conversion.
Also, the tool allows integration between email and phone, which is ideal for your Sales team.
At the same time, you can monitor all interactions with your leads, identifying the stage of each one within your sales funnel.
The tool is free for up to 10 users. However, if you want to integrate Freshshales with other solutions, for example, you must subscribe to one of the four plans available, ranging from monthly fees of $19,00 to $79,00 per user.
Dedicated to facilitating processes and providing a customized experience, Pipedrive is an easy-to-use CRM. It focuses on assisting the sales team throughout their entire journey.
With its user-friendly interface and robust features, Pipedrive simplifies managing leads, tracking deals, and nurturing customer relationships.
The platform’s intuitive design empowers you to focus on what truly matters – building meaningful connections and closing deals.
Plus, with its insightful reporting and analytics capabilities, you’ll gain valuable insights into your sales performance, allowing you to make data-driven decisions.
It’s free for 14 days, then the price ranges from $12.50 TO $74.90 per month, depending on the type of plan you pick.
7. Less Annoying CRM
You didn’t read it wrong, that’s the name of a promising CRM started in 2009. Its name (almost) says it all: it’s simple to use and hustle-free.
Less Annoying CRM is designed for small companies and promises “no complicated pricing tiers, no annual contracts, no upsells, and no credit card needed to sign up.”
It costs $15 per month and includes 25 GB of storage, unlimited contacts, and task management among other features.
With its intuitive interface and straightforward functionality, Less Annoying CRM keeps you focused on what matters most – building authentic connections with your clients.
8. Monday Sales CRM
The purpose of this tool is to automate repetitive tasks and save you time to dedicate to what needs your brain. It’s made for business owners, sales teams, sales leaders, and account managers.
With Monday Sales CRM, you can effortlessly manage leads, track deals, and monitor your sales pipeline in one centralized platform. Its user-friendly interface and customizable workflows make it easy to adapt the system to your specific sales processes.
The basic plan is $45 per month, but it can be cheaper if you pay for it annually. It includes unlimited contacts, pipelines and boards, among other basic features.
9. Capsule CRM
Another brand name that represents well what it offers, Capsule CRM offers essential CRM features in an “easy-to-swallow” platform.
With Capsule CRM, you can easily organize and centralize your contacts, keeping all relevant information in one place. The platform allows you to track interactions and communication history with each contact, ensuring personalized and meaningful engagements.
Prices vary from $10 to $54, depending on your business size and needs. The good news is that there’s a free basic version for up to 250 contacts and 2 users.
When choosing the right CRM tool for your company, the tendency is that your relationship will become even closer to your qualified leads.
But this is only the first step in optimizing your sales strategy. To take it even further, we recommend integrating your CRM with Ion.
Ion allows you to capture data from your prospects while they enjoy an interactive experience. Best of all, no coding is needed! This engagement can generate more conversions for your business and foster long relationships. Request a demo now!