In the wide world of digital marketing, there’s no bigger role than that of content marketing.
Content marketing is what creates the text, visuals, videos, and posts that make up a large portion of digital marketing strategies.
Without content, many businesses wouldn’t know how to market. However, having content and having good content are two different things.
Learning how to become a content creator is a career path that many people might take interest in.
Content is constantly adapting and growing, making it an interesting career path for those who want to join in the creator economy.
In this article, we’ll discuss what a content creator is, what they do, what skills they need, and talk about how to become a content creator and make a career out of content creation.
What is a Content Creator?
A content creator is a person who creates educational or engaging pieces of content and materials that resonate with specific audiences.
The types of content that a creator produces can include blog posts, videos, social media posts, infographics, photos, ebooks, and much more.
In marketing, content creators are responsible for creating content that appeals to customers and encourages them to buy from a brand.
Content creators can work in-house for brands and companies or work for themselves as independent content creators.
They create connections between brands and customers, generate awareness about industries, companies, products, and services, and clearly share that information online.
Benefits of a Content Creation Career
Many people are drawn to the career of a content creator because it can be done at any time in any place around the world.
It’s also a great career option for many people as it does not require a specific degree or experience level.
While some companies might prefer experience and portfolios, any individual can start creating content at home with relatively little training.
A content creator can be of any age, come from any background, and explore their options from any location.
Content creation is a career that can start as a side hustle or as a part-time occupation and rapidly grow into endless opportunities.
What Does a Content Creator Do?
Content creation is a broad and varied industry.
No two days are the same, and there are many different tasks that a content creator might have assigned to them at any given time period.
It’s also important to remember that there will be different tasks for content creators who work freelance and those who work for a company.
However, some of the tasks might include:
- Completing competitor analysis.
- Creating content calendars.
- Copywriting and designing.
- Interacting with community members on social media.
- Guest writing blogs.
- Brainstorming ideas.
- Editing and approving content.
- Collaborating with brands.
- Launching new content platforms.
- Consulting with different creators.
The Main Skills of a Content Creator
Because there is such variety in the types of content that can be created, the skill sets of content creators can be equally varied.
However, there are some main skills that are useful for content creators of any type and can be applied in multiple ways in a content creation career.
Some of the most important skills to master for content creation include:
- Strong writing skills.
- An eye for design.
- The ability to communicate clearly.
- Networking skills.
- New technology and platform adaptability.
- An organized mind.
- Digital marketing know-how.
- Researching skills.
- Reporting and analytics skills.
Top Tactics to Become a Content Creator
Now that you know more about what a content creator is and why it’s a valuable job opportunity to explore, let’s dive into the top 8 tactics that you can use as you learn how to become a content creator.
1. Study Your Industry’s Audience
The main goal of content creation is to connect with audiences and create content that resonates with their interests.
It’s impossible to do that if you don’t understand who your audience is.
Spending time researching your industry’s audience and learning more about them helps you create better, more effective content.
You might want to ask questions like:
- What are the demographics (age, gender, race, job title, location) of the audience?
- What do they do in their spare time?
- What interests do they have in and out of work?
- What is their home life and family situation?
- What is their experience with digital technology?
- Where do they spend their time online?
- What types of brands do they like?
- What are their long-term goals and dreams?
- What core values do they care about?
2. Be Social and Network
While being able to create quality content is key to a career in content creation, you also need to be able to market yourself, socialize with key players in your industry, and network.
Using online channels to promote yourself, attending in-person or virtual events, and showing up for your audiences helps you create a strong, engaged community for your brand.
3. Create a Unique Voice and Style
In order to succeed in content marketing, you need to stand out from the competition.
Because there are hundreds of other content marketers in your industry, you need to find a way to make your content more appealing.
Having your own voice and style can help you create a unique brand for your content marketing.
It also helps those who might want to partner with you understand if you are the right fit for their brand.
4. Understand Your KPIs
The content you create will have clear goals and expectations for success.
Knowing how to track your key performance indicators, or KPIs, will help you monitor the success of your content and allow you to see if there is any room for growth or improvement in what you do.
When you can prove to clients that your content achieved its goals, they are more likely to hire you and want to work with your brand.
Important KPIs and metrics to track include:
5. Have Multiple Streams of Revenue
Many people who have careers in content marketing start with their content creation business as a side hustle or part-time job.
When you are building your brand as a content creator, it’s important to have multiple streams of revenue.
For example, you might earn money from copywriting, from brand partnerships, and from consulting.
This helps you develop a strong portfolio for your content and diversify your incoming revenue.
6. Learn From Experts
One of the best ways to learn how to become a content creator is to listen and follow the advice of experts in the field.
Having a few marketing gurus that you subscribe to and follow online can help you achieve your goals and learn more about content creation.
When you study and learn from experts, you can get insider information, discover specific industry quirks, and learn how to handle different situations that might arise.
7. Create Efficient Systems
One of the skills that a content creator has is the ability to organize and manage many moving parts.
You might have several jobs in all at once that you need to complete, so having efficient systems in place can go a long way in ensuring that you stay on top of your workload and don’t become overwhelmed.
A consistent content calendar is one way you can organize your tasks and create more efficient days.
8. Practice, Practice, Practice
Whether you are a blog writer, a videographer, or a designer, you need to work on honing your craft and becoming a stronger content creator.
Practicing constantly and always working towards improvement will help you become more recognized in your industry and stand out from your competitors.
If your content becomes stagnant, you’ll likely lose business or even your own personal interest in the field of content creation.
Discovering how to become a content creator might seem overwhelming at first, but with just a few daily habits and honing of your skills, a career in content creation is closer than you think.
Content creators are responsible for some of the most important parts of digital marketing and are leaders in their industries. If becoming a content creator appeals to you, it’s definitely an avenue worth exploring.
One of the skills that content creators have is keeping up with new and emerging trends.
To learn more about some of the biggest trends in content marketing, check out our blog!