A top search engine placement isn’t just a boost to your business. It can spell the difference between long-term success and failure.
A site with a #1 ranking for a search engine query has a click-through rate of nearly 40%. Sites in second, third, and fourth place have a combined click-through rate of about 35%.
What’s more, only 9% of internet users make it to the end of the first page of search engine results. Fewer than 1% will bother looking at the second page of results.
However, not everyone can afford to pay for PPC search engine ads long-term. This is especially true if you need to rank well for a highly competitive keyword. That’s why companies the world over are turning to Spyfu for help.
Why Use Spyfu?
Spyfu can tell you everything you need to know about a keyword. It shows how often people search for it. You can see how much it costs and which companies use it for PPC advertising.
What’s more, you can click on a keyword to find related keywords. Click on these, and you’ll sell comprehensive information on each one.
However, Spyfu is far more than just a keyword tool. It’s perfect for spying on your competitors.
Start by typing in a competitor’s URL. You’ll see which keywords they rank well for. You’ll even see how long they’ve ranked well for that keyword.
You can also see which keywords they use in their PPC ad campaigns. You’ll also see the ROI they get on each keyword. Additionally, you can see a competitor’s rank history and their rises and falls in Google to find out what works for them and what doesn’t.
Finally, you can use Spyfu to improve your site’s rank. To start, sign in and then add your site URL and chosen keywords.
You’ll get weekly updates on your site’s performance. You can then use this information to adjust your SEO and PPC campaigns for optimal results.
Spyfu is also an ideal tool for content marketing. In addition to keyword research, it offers comprehensive backlink information. This helps you create content that can earn links from high-ranking sites.
How To Use Spyfu: Four Best Practices
Research your target audience
What is your target audience? Do you know which types of people are most likely to buy your products/services?
If you’re not sure, do some careful research. See which demographic makes the most purchases. Check out which types of people make the most items.
Knowing who you want to reach is a must before doing a competitor analysis. Remember, your site must not only rank well but also attract the right people. If not, you’ll raise your bounce rate and lose your rank.
It’s not just about the keywords
Choosing the right keywords is a must if you want your site to be successful long-term. However, it’s not the only factor to consider.
A good site should be easy to navigate. It must be compatible with mobile devices. It should have engaging branding and high-quality images.
Add links to your social media profiles. This encourages potential customers to stay in touch with you. Offering a freebie or discount in exchange for an email address boosts your email marketing campaign.
Be sure to also pay attention to your call-to-action button. Is it appealing? Which page does it link to?
Analyze your competitors’ sites using these criteria as well. It can help you set competitive prices, lower your bounce rate, and boost sales.
Focus on creating high-quality content
Content marketing should be a top priority if you want to boost your rank on Google. However, you can’t simply create blog posts and hope for the best. Your content has to be top-quality if you want Google to recommend it to users.
When you sit down to write a blog post, consider who you want that post to reach. Are you targeting new customers or a new target audience? Alternatively, are you helping existing customers learn more about your product/services?
People process visuals faster and remember them better than text content, so add images to your posts. Content with visuals gets 94% more views than content without.
Stay committed long-term
Earning a top rank in Google is a great goal. However, you can’t rest on your laurels once you reach this goal.
Remember, first-page Google placement is a highly competitive spot. You’ll need to keep up with keyword research and good content creation to stay on top.
As the world changes, your audience’s needs and expectations can change. They may want less content on one topic or more on another. They may need new products, features, or services.
Using Spyfu for regular competitor research is a wise idea. You’ll want to stay abreast of what others are doing to stay a step ahead. Competitor research can also help you see if there are new target audiences you could be reaching.
Discover the Spyfu Integration in WriterAccess
As discussed above, SpyFu is a comprehensive competitor analysis tool, and it has been seamlessly integrated into the WriterAccess platform, providing users with invaluable insights at no additional cost.
Located within the Tools Portal > Integrations, SpyFu facilitates effortless incorporation of essential SEO data directly into the content creation workflow.
This integration empowers writers and content strategists to conduct thorough competitor analysis, refine content strategies, and perform comprehensive keyword research—all within the WriterAccess environment.
The SpyFu integration not only simplifies the research process but also ensures that the content produced aligns with SEO best practices, adding significant value to the WriterAccess platform. In addition to SpyFu, users gain free access to a range of other essential workflow tools:
- SEMrush for keyword research
- Surfer SEO for content guides
- Storyblocks for copyright-free images
- Canva for personalized designs
- Language Grader to check content readability
- Sentiment Scoring to evaluate content tone
- Keyword Report to track keyword performance
Secure your access to these tools and more by getting started with WriterAccess today!
Spyfu can help you earn a high Google rank faster and easier than would be possible otherwise. However, you’ll still need winning content to make it to the top.
WriterAccess offers a platform for vetted, experienced copywriters to create content on any topic and AI-powered tools to help you find the right writer for any job. It also has a track record of delivering top-tier content to businesses of all sizes and in all industries.
Start boosting your rank in Google by checking out our 14-day free trial. Our content is 100% original, fact-checked, and human-created. Now, thanks to the new Spyfu integration, it can also boost your standing in Google to increase site visits and sales.