If you’re interested in becoming a marketing professional, you’re not alone. The marketing industry is robust and always growing.
There are several different types of marketing roles and titles that you can choose from as you go into this industry. Each one of them contributes to a macro, more robust marketing strategy.
We selected a few job titles, so you can see what fits your skills better. Here, you will see:
Social Media Manager
This job title is among the newest of the many marketing roles and titles in use today.
In this role, the marketer is in charge of social media outlets and creating a community through each of them.
This job may sound simple, but there is a lot involved in managing these communities. A social media manager does the writing and posting for social media, but he also has to answer various customers who ask questions or have complaints.
Building a community through social media takes time, and this role requires frequent posting.
It also requires coming up with a unique voice for the company’s social media messages. People will need to get to know that voice if they are to build a community around it.
To see how successful each marketing campaign is, the social media manager has to track engagement to see which messages earn more attention.
Content Marketing Manager
This is one of the most important roles within a marketing team. As they say, content is king, and the content manager has to come up with it all.
He must create blog posts, write new pages for the website, create marketing emails and write downloadable information like free ebooks for customers.
When prospective customers come to the website, it’s the content they are there for, so this has to be high-quality.
In this role, he must work with the rest of the marketing team to create a unified voice and messaging that all go together.
It will often be necessary to work with a designer in order to illustrate points with charts or infographics.
This person will often have to come up with new ways to increase the blog’s traffic or to get other types of engagement with the company.
In some marketing teams, an SEO specialist is indispensable. With this role, the marketer works to optimize content so that it will perform well with search engines.
This entails doing a lot of keyword research to find out what people are searching for. Then, it requires that those common search terms be integrated into the content created by the company.
Their ultimate goal is to help the company’s content rank better with search engines so that it’s easier for people to find.
They also keep up with the changes to search engine algorithms and alter the content accordingly.
A brand manager does exactly what the title states: the brand’s management.
This person is responsible for the image that is conveyed by whatever is being sold. The entire brand reputation is his responsibility, and he has to take steps to move it in the right direction.
The brand manager oversees various promotional efforts and helps to create various designs for the brand. He generally has to oversee other marketers to make sure the brand has a unified image.
Of all of the marketing roles and titles, this is often one of the most indispensable. A very small company may have just a brand manager and no other marketers.
Or, the brand manager may be in charge of approving the actions of the other marketers in order to have a cohesive brand image.
Chief Marketing Officer
The chief marketing officer is an executive who is in charge of overseeing all of the marketing activities for the company.
At some companies, they are called the marketing director. In this role, the person is responsible for the overall brand management of the company, taking care of marketing tasks like doing market research and marketing communications.
The chief marketing officer is often in charge of pricing as well as marketing individual products.
Email Marketing Manager
Email marketing is a lucrative way to keep customers engaged with a brand. The email marketing manager oversees all of the email messages that go out to subscribers.
They are also charged with getting more people to sign up for the newsletter and for making sure that it’s all done legally. There are compliance issues with email that must be met to keep the email list operating legally.
The emails that go out to customers have to be optimized for mobile phones as well as for computers.
The email manager must also track the efficacy of the emails that are sent and find out which ones are most popular. The emails are constantly tinkered with to make them garner more engagement from the email list.
In this role, the marketer isn’t a manager but does come up with a lot of the marketing for the company.
A marketing associate works with a marketing manager to plan and execute the company’s marketing campaigns.
It is often an associate who creates the marketing pieces that a marketing manager has come up with. An associate has daily tasks that assist the marketing department and keep it moving in the right direction.
Part of Inbound Marketing is the use of pay-per-click ads, or, PPC ads. These are the ads that the company pays for in order to bring traffic to the site.
A paid-marketing manager does frequent testing to see how well each ad is bringing in traffic. He also comes up with the PPC ad budgets and uses bids to get the ads seen for a reasonable amount of money.
There is daily maintenance that has to be done on PPC ads, including checking the metrics and tweaking ads so that they convert better.
The PPC ad campaign also has to be grown and scaled based on the budget of the marketing department and the response that the ads get.
The ultimate goal is to get the right ads in front of the right viewers so that interested customers will click on them, visit the site and buy.
Product Marketing Manager
With this role, a product marketing manager develops plans for marketing specific products.
They do market research and develop much of the messaging for the product. They may also set the timelines for when new products will be released.
The product marketing manager will also give input about the price of the product and the way its packaging looks and operates. They also listen to customers and bring insights about the product.
There are several marketing roles and titles for brand ambassadors. In general, they talk to the public about the item being marketed.
This can be done online with an online brand ambassador or offline in public.
Online brand ambassadors are often people who have a large built-in audience that will see the ambassador talk about the product. This is often done on social media or through blogs.
An offline brand ambassador may not be hired by the company making the product. They are often hired by third parties.
They generally go out in public and let people try the product to build up public interest in it. This type of marketing is especially popular with food and drink products.
Public Relations Manager
Public relations is an older form of marketing that is still in use today. It can be used to communicate about a product or service to the public.
A PR manager is often someone who has built up relationships with various media outlets. This allows them to get press releases directly to those who can run them in the press.
They often are in charge of corporate communications so that the messaging of the company is favorable and clear.
PR managers also handle image problems that can come up. They seek to create a positive image through positive communications and through philanthropic campaigns.
They often write official corporate announcements and press releases as well as some of the company’s creative content. They manage a constant push to increase a brand’s presence and create a positive reputation for it.
As you can see, the marketing department has room for different skills, roles, and titles.
Think about the area that you like the most, and invest in the hard and soft skills necessary for them.
One characteristic connects all the marketers, no matter their area: they need to be resilient. If you want to learn more about it, watch our webinar on The Resilient Marketers Guide to 2021!