Outdoor/Recreation Writing: Explore Your Passion

See what 1400+ marketers had to say about the top marketing trends for 2024.

Outdoor/Recreation writing is one of the more desired writing jobs, because it allows a writer to get out from behind their desk and get into the field, literally. Much of this writing and reporting entails doing fun, exciting activities in the outdoors, like hiking, climbing, rafting, skiing, snowboarding or any extreme sports or activities that people often love to do in their free time. However, it takes a bit of work and life experience for freelance outdoor/recreation copywriters or journalists to make a living writing about these types of activities.

First, a writer in this field must love the outdoors. Rather than sit inside and play video games or watch movies, for example, an aspiring writer must be in tune with nature and love participating in activities, experiencing as much as they can. They must have traveled to mountains and deserts, islands and forests, so they know what it is like to be in all of those environments and what gear, supplies and clothing may be required. Only after doing this can it translate to knowledgeable writing.

State of Marketing Report 2024

Second, these writers need to write about their experiences out in nature within as many forums as possible. This entails writing for blogs, print publications or doing product reviews for companies that make outdoor gear or supplies. The more these writers complete and publish, the more diverse their portfolio will become, showing a prospective employer their writing style and past experience.

Lastly, these copywriters and journalists need to read about this field of writing on a regular basis. Whether it is through an esteemed journalism publication like Outdoor Magazine or a book about the founder of Patagonia clothing company, the more a writer reads about outdoor/recreation writing, the better they will be able to structure and conceive their own stories on these natural subjects. This will only help their writing when crafting pieces for themselves, as well as for editors or publications who are paying them for assignments.

Most writers have at least once, in their career, considered writing about the natural environment around them. What’s challenging is developing original stories that intrigue and entice readers. This is why so many of these stories are written about extreme sports, trails or outdoor adventures, as it adds some excitement to the writing itself. The better a writer in this field becomes at finding these unique stories, the more successful they will be.

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2024 State of Marketing Report

Your golden ticket to crush your goals with data-driven insights!

2024 State of Marketing Report

Your golden ticket to crush your goals with data-driven insights!

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