When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments.
That’s a lot of people spending a lot of time on a site some marketers don’t think twice about. If that sounds like you, it’s time to develop a Reddit SEO strategy to improve your organic search engine ratings.
This article will give you five ways to add Reddit to your SEO toolbox as part of a smart content marketing strategy.
#1 Is Reddit Useful for SEO?
Reddit is a discussion aggregator and social news site. It stands out among social media platforms because of the variety of topics discussed there. You’ll find a community for just about every niche, from baby care to zoology.
It can be tricky to use for marketing because the platform is heavily moderated and has rules against self-promotion. But it can be a valuable tool for SEO, though. It is just a matter of engaging with the right posts and being transparent about your brand name.
With a proper SEO strategy, you can optimize Reddit to improve your internet presence and increase your ranking in organic searches. For example, you can use Reddit for organic backlinks, which enhances your SEO.
#2 How To Use Reddit for SEO
The place to start your Reddit SEO journey is by creating a profile. When setting up your profile, include a link to your website. Once you create the account, go to your profile and click on social media links. It will give you the option to put in a custom URL.
You can also link to your social media sites here. If you have a YouTube channel or a blog, put the links in for more traffic. Now that you have an account, it’s time to find some subreddits.
Participate in Relevant Subreddits
A subreddit is a subcategory on Reddit that allows you to focus on one specific topic. Choose a subreddit that is close to your brand. For instance, if you sell coffee, look for a subreddit that covers the best types of coffee.
The closer the subreddit concept to your product or service, the better chance you have of driving traffic to your website. It is like choosing a target demographic when setting up an online ad. You want the right people to see your link.
Build Up Your Karma
Karma is Reddit’s way of showing how active you are on the platform. You get karma when you:
- Get an upvote
- Give an award
- Receive an award
Karma helps you build trust with Reddit users. The more karma you have, the more people will show interest in your profile and click on links related to your brand. You can’t go far on Reddit without it.
Once you have enough karma, you can create your own subreddits and enhance your SEO. A personal subreddit for your brand gives you control over the content posted without having issues with moderators, who might otherwise remain promotional links.
Consider Paid Ads
Like most social media platforms, you can pay to be seen on Reddit. Research indicates that ads on Reddit have a significant influence on the purchase journey.
They stimulate viewers to look closer at a product or service. The ads also lead to 15% more spending than on other sites.
You’ll pay for the privilege, though. While Instagram and Facebook offer pay-per-click advertising, meaning you only pay if someone clicks on the ad, Reddit has a different system.
You will pay per impression on this news site. That means you pay every time that ad appears, whether someone clicks or not. You can expect a Reddit ad campaign to cost more.
Monitor Reddit for Mentions
This is something you should do on all social media sites. If there is a discussion about your brand or service, you want to be part of it. To do this right, you need a tool that will listen 24/7.
There are apps that will do this for you on all your social media sites at once. This allows you to view comments, answer questions directly, and even deal with any negativity associated with your brand before it becomes a fire.
Host an AMA
This is Reddit speak for announcing that users can ask you anything regarding a specific topic. It lets you connect with people interested in your industry, topics, or brand.
Pick a time of day with a lot of traffic from your target audience. A weekday is a good guess if you are unsure. Some suggest that Thursdays have the most general traffic.
Before issuing the AMA, complete your profile. Have an image representing your brand, links to your web pages and blog, and a full, well-written description.
Next, create a topic and proof picture for your AMA. The proof picture is your written invitation.
The proof is a picture of a notice about your open discussion and topic. Often, people post an image of themselves holding the notice up. For example, your notice might say:
Hi, I’m John Smith, CEO of Marketing R US, @YourRedditName. I’m hosting an AMA on Thursday from 1 to 2 p.m. EST. The AMA is about SEO and why it matters for your business.
Now, share your proof picture everywhere. You can post it on other social media sites on your website and write a blog about it. Send out emails to any leads and clients. Make sure to let them know you will be on Reddit.
You can use Reddit as a content marketing tool just like any other social media site, yet many businesses overlook it. Of course, you need everything you do on Reddit to be well-written and strategized.
WriterAccess connects you with some of the top content marketing talent in the world. We can help you develop topics and drive traffic to your website using Reddit and other tools. Find out what WriterAccess can do for your brand by signing up for our free trial today!