We are living in an interesting moment in history. This is a context defined by a global pandemic, the search for racial justice, an increasing inequality, political instability and climate change.
And it is indisputable that brands and companies around the world also play a role in social impacts — both positive and negative. Women, for example, are still paid less than men as they move up the corporate ladder.
These issues directly affect the main markets in which Rock Content operates. In Brazil, young people with low education correspond to most citizens who have been unemployed for more than two years. In the United States, data from 2021 shows that the level of training is directly linked to the level of employability.
As a company, Rock Content has always had a clear mission to create opportunities for growth — for our clients, employees, partner agencies and our talent network. And, in a way, that pushed us to think about opportunities that we could create, affecting people beyond our circle as a brand.
In 2019, when we shared our first Social Impact Report with the world. We became acutely aware of the importance of being a business driven by social impact. And we share our efforts and results every year through this report, for two main reasons:
# It’s the right and smart thing to do;
# It sparks the right conversations everywhere;
And because of that, we are proud to say that we are launching the 2021 Social Impact Report, the third on this journey. Once again, we share the results achieved in the last year and our plans for the future with our entire community.
We invite you to join us in designing a world with more opportunities, more sustainability, resilience and equity with humility, optimism and a lot of commitment — while making marketing better. Shall we?
You can check out the full report by clicking here.
Rock Content’s impact in 2021
During 2021, we maintained our mission to work on our corporate social responsibility. We looked outside towards our surrounding communities and impacted more than 20,000 people with education programs and volunteer initiatives.
We also looked inward to our team, implementing the policies, tools and debates necessary to strengthen an inclusive workplace. Thus, we achieved a workforce composed of 52.8% women, with 49% of leadership positions also occupied by women.
To advance our commitment to structural and long-term changes, we went further: we committed 1% of our equity capital to impact with the Equity Pledge.
As partners in the Pledge 1% movement, we continue to donate our products through Rock University Scholarships — our education platform that has trained more than 500,000 people to date. We also remain committed to time, encouraging volunteer work for all our employees, reaching approximately 1,700 hours of donated work.
Our mission is to make marketing better
Over the recently completed nine years of Rock Content’s existence, we promised to generate growth opportunities for our clients, freelancers, employees, but also for the community. Recalling our past, with all the rights and wrongs we had during this journey, we were very happy to realize that we kept that promise.
Our team, affectionately called Rockers, has grown and still grows daily around the world. We are a global company with employees in 20 countries. This also applies to our talent network, for which we generate opportunities to take the lead in their own journey. And our clients, who are always being challenged to embrace growth with us.
We support our surrounding communities and recognize that it’s also part of who we are to be actively involved to help solve problems in the world that touch us. We share knowledge with the aim of increasing opportunities for access to education and employability for socially underrepresented groups — women, people with disabilities, black people and the LGBTQIAP+ community.
Now, we take on a new mission, which is tuned to everything we’ve built so far — and with even more opportunities for all.
“To make marketing better, while having a positive impact on the world.” This is our mission and our manifesto!
Our future is to make marketing better — and we’ve already started to convert those words into actions. In our Social Impact Report 2021, you can find our numbers, programs and stories from affected journeys — inside and outside Rock Content.
I invite you to accompany us on this journey. And I hope to see you here again next year for even more amazing results.