Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must.
These channels are a direct connection between the brand and the audience. It is possible to raise interest in products, generate interaction, and even work on customer service.
A social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.
The good news is that as social media has grown, so have the tools available to help you master it.
Here are 23 of our favorite social media tools for saving time, getting better results, and making the most out of every single social interaction.
Keep reading and find out!
1. Hootsuite
Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.
Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.
It will be easier to delegate replies to fans and followers, eliminating the stress of coordinating answers and potentially neglecting valued fans.
In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is that this issue is now resolved on X (formerly Twitter) so scheduled posts will show up to four images directly in the feed.
Pricing:
- Professional: $99/mo. 10 social profiles, unlimited scheduling, 1 user;
- Team: $249/mo. 20 social profiles, unlimited scheduling, 3 users;
- Enterprise (custom pricing): Unlimited.
2. MeetEdgar
Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you.
Meet Edgar will schedule and automate re-posts of your content for you, helping get your posts in front of a larger percentage of people. The tool works by enabling you to build a library of social media updates organized into a publishing queue.
Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue.
Pricing:
- Edgar Lite: $29.99/mo. Connect 5 social accounts, unlimited manually scheduled posts, 10 automatically recurring weekly time slots, 4 content categories;
- Edgar: $49.99/mo. Connect 25 social accounts, unlimited manually scheduled posts, 1000 automatically recurring weekly time slots, unlimited content categories, and up to 20 team members.
3. Sprout Social
Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts.
However, there are a couple of unique features that set Sprout Social apart.
In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics.
For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.
You can even turn your messages into action items to create workflows or reminders around your social activity. This way, you can connect the points of conversations that happen online to real business.
Another perk is discovering new people to connect with and systematically removing bad connections, using the discovery tools.
Pricing:
- Standard: $199 per user/mo. Manage up to 5 profiles, all-in-one social boxes, social content calendar, review management, asking and social CRM tools, plus other features;
- Professional: $299 per user/mo. Unlimited social profiles, everything in standard plus scheduling for optimal send times, custom workflows for multiple approvers and steps, response rate and time analysis reports, plus other features;
- Advanced: $399 per user/mo. Everything in the Professional plan plus Message Spike Alerts for increased message activity, digital assets, content library, chatbots with automation tools, plus other features.
4. Agorapulse
Like some other social media tools on this list, AgoraPulse has a robust scheduling tool, which is awesome for a social media professional.
Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.
You can create filters to tag, flag, hide, or make assignments regarding content and followers.
This can be useful to segment (by customers vs. non-customers, for example), and make it easier to find existing conversations so you can build real relationships.
The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.
Pricing:
- Standard: $49/mo. 10 social profiles, post scheduling, unlimited posts, draft posts, unified publishing calendar, advanced reporting and user profiling, and more;
- Professional: $79/mo. 10 social profiles, everything in standard, plus Instagram tagging, Canva integration, calendar notes, and other advanced features;
- Advanced: $119/mo. 10 social profiles, everything from professional and standard, plus other advanced features;
- Custom: Custom Processing. Unlimited social profiles, plus other advanced features.
5. Buffer
Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn.
It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence.
With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers many extensions through Chrome, Firefox, and Safari that make sharing what you find on the web much easier.
Buffer also includes an image editor that allows users to create perfect sizes and formats for each social platform.
Pricing:
- Free: $0/mo. Up to 3 channels, planning and publishing tool, landing page builder, and AI assistant;
- Essentials: $5/mo. All the free features, plus engagement tools and analytic reports;
- Team: $10/mo. All the features of Free and Essentials plus unlimited team members and clients, as well as draft collaboration tools.
6. Audiense
Audiense provides insights into your analytics, suggestions for targeting and engagement, and helps keep tabs on your key influencers and competitors.
Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combine content with relationship analysis.
Its social marketing tools provide the ability to segment audiences for campaigns.
Pricing:
- Free: Limited version of Audiense Connect and Support Services;
- Pro: $29/mo. Full access to Audiense Connect and Support Services;
- API Access: Custom/mo. Tweet Binder plus Support Services with a dedicated agent.
7. Tailwind
Tailwind tracks activity across Pinterest about your company, products, and competitors.
Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue.
In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.
Pricing:
- Free Forever: Free. 5 AI credits/mo, 5 posts/mo, 1 account, basic analytics, 1 user, plus other features;
- Pro: $14.99 per account/mo. 400 AI credits/mo, 400 posts/mo, 1 account, 1 user, and more;
- Advanced: $24.99/mo.1000 AI credits/mo, 1000 posts/mo, 2 accounts, advanced analytics, and more;
- Buy Max: $49.99/mo. 2000 AI credits/mo, unlimited posts, 3 accounts, unlimited post designs, advanced analytics, 5 users, 1000 email sends/mo, and more.
8. BuzzSumo
BuzzSumo is a tool that gives you social data on top-performing content and influencers based on your search queries.
By entering a topic, domain, or specific keyword, your results will be nothing short of relevant.
Filtering your search by time frame will show you the most shared content over time, which can give you an insight into trends or help with generating ideas for your content creation!
With this tool, you can view who has shared a specific piece of content and create a list of influencers based on your interest.
The pro plans allow you to closely monitor keywords, domains, or authors by setting up alerts when new content is published.
With great data readily available, this tool is one you’ll want to use frequently to stay on top of the latest buzz in your field.
Pricing:
- Content Creation: $199/mo. Unlimited monthly searches, 1 user, 2 alerts, plus other features;
- PR & Comms: $299/mo. Unlimited monthly searches, 5 users, 5 alerts, plus other features;
- Suite: $499/mo. Unlimited monthly searches, 10 users, 10 alerts, plus other features;
- Enterprise: $999+/mo. Custom plans, 30 users, unlimited monthly searches, 50 alerts, plus other features.
9. Oktopost
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.
Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.
Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.
One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Pricing: custom pricing based on needs/function.
10. Social Flow
SocialFlow provides one place to manage all paid, owned and earned social media campaigns.
It’s a smart tool that makes recommendations on which updates (across Twitter, Facebook, and LinkedIn) should be promoted based on engagement stats and other data sets.
It provides advanced targeting for social ads to help drive higher conversions, and it also has its very own ad builder to make creating ads quick and painless.
Pricing: custom pricing based on needs/function.
11. IFTTT
IFTTT stands for “If this then that”, and it allows you to set up automated rules like “If I change my Facebook profile picture, change my Twitter profile to the same picture.”
This tool can also automate the sharing of new blog posts on social, tweeting Instagram posts as native Twitter photos, sharing Instagram posts to a Facebook page, and much more.
IFTTT can be a huge time saver if set up properly. You can see a list of social applets here.
Pricing:
- Free: Free. 2 Applets, standard Applet Speeds, unlimited Applet runs, free mobile app access, and more;
- Pro: 2.92/mo. 20 Applets, fastest Applet speeds, webhooks, Twitter Applets, customer support, and more;
- Pro+: $12.50/mo. Unlimited Applets, everything in Pro, AI services, connecting multiple accounts, and more.
12. Rebrandly
Shortening links is a constant need in everyday marketing. Not many social media tools like Rebrandly can provide such simple and exciting features.
The tool is a link shortener focused on customization. With it, it is possible to insert your brand in links, generating friendly URLs and easy association with your company.
Qualified links, where brands can be identified, have a much more significant impact on the public. They are more readable and generate more engagement, which increases traffic.
There is also a natural increase in click-through rates, which can mean higher public interest.
So many interesting advantages linked to one simple detail: more readable and attractive links.
Pricing:
- Get Started: 5,000 clicks tracked per month, 10 total branded links, 10 QR codes per month, custom domain, link analytics, UTM builder;
- Essentials: $13/mo. Includes 250 branded links per month, 250 QR codes per month, Rebrandly AI boost, 404 redirect, password protection, and 1 branded domain;
- Professional: $32/mo. Includes 1500 total branded links per month, 1500 QR codes per month, traffic routing, link expiration, 1 teammate, 2 workspaces;
- Premium: $365/mo. Includes 10,000 branded links per month, 10,000 QR codes per month, broken link management, deep links, 2 teammates, and 2 workspaces.
13. Google Trends
Google Trends is a valuable tool to search for topics and trends. Online strategies need to find what the audience has been talking about and taking an interest in.
As one of the indispensable social media tools, Google Trends allows you to track several topics, especially those related to the business segment.
The tool can be an important support for some needs, such as:
- finding topics for Content Marketing;
- finding topics to explore in social media channels;
- discovering the public’s perception of specific subjects.
Google Trends also works as a keyword-tracking tool. It is possible to identify trends and the volume of searches during a specific time.
In general, this tool is essential since it can support different campaigns and actions. Every strategy must rely on it.
Pricing: free.
14. Canva
Canva is a social media tool focused on layout design and presentations. It is possible to create thousands of templates without being an expert or having technical knowledge.
This ease of use and wide range of graphic possibilities are the main attractions of Canva. It fits perfectly into dynamic routines, without leaving teams too busy.
Canva helps to prepare quick templates that can be used by anyone. This way, designers don’t get overworked and can focus on more complex creations.
Using Canva, you can find images, icons, and ready-made templates, or create everything from scratch. Today, Canva is one of the most common options in the marketing segment.
Pricing:
- Free: Easy drag and drop editor, over 1M templates, over 1K design types, over 3M stocked photos, AI-generated writing, 5 GB of cloud storage;
- Pro: $120/year. Includes everything from the Free plan plus 1000 brand kits for visual identity creation to choose from, one-click design resize, 60K+ free templates, 100M+ stock images, photos, videos, graphics, and 1TB of cloud storage;
- Teams: $100/person/year. Everything in Pro plus centralized assets, AI admin controls, team reports and insights, and more.
15. Later
Later is a social media tool for editorial planning. With it, it is possible to build a strategy for channels such as Instagram, Twitter, Facebook, and Pinterest.
The idea is to create a calendar to automatize publications and actions for a certain time. It is possible to get everything ready, for example, for next week.
With a simple operation, Later allows you to create plans and monitor all the work done previously. Thus, it is possible to choose the hours with the highest range for posts, for example.
Later is a tool focused on the visual arrangement of qualified elements.
This feature makes the operation much easier, bringing more dynamics and faster understanding for marketers.
Pricing:
- Starter: $16.67/mo. Includes 30 posts per social profile/mo, limited analytics, 5 AI credits, collaboration tools;
- Growth: $30/mo. Includes 3 profiles per social platform and 150 posts each, full analytics, 30 AI credits, and more;
- Advanced: $53.33/mo. Includes 6 profiles per social platform and unlimited posts, 50 AI credits, team collaboration tools, live chat support, and more;
- Agency: $133.33/mo. Includes 10 profiles per social platform and unlimited posts, 100 AI credits, plus all of Advanced, and more.
16. Keyhole
Knowing what the public is saying about your brand and its campaigns on the web is a must. Measuring this opinion is the main possibility that Keyhole achieves.
The platform has advanced options to measure a broad view of specific topics such as campaigns, postings, and other content. It is an accurate thermometer of everything that is delivered to the public on social media channels.
Keyhole also works very well to measure Influencer Marketing campaigns. In general, it is an engagement monitoring tool, allowing you to structure more accurate actions continuously.
Pricing:
- Start: $157.50/mo. Track up to 5 influencers, 3 users, PDF exports, Quick Trends;
- Grow: $207.50/mo. 25,000 mentions, 10 trackers, 5 users, PDF and XLS exports, moderated media wall;
- Scale: $374.17/mo. 50,000 mentions, 25 trackers, unlimited users, white-labeled dashboards, and all of Grow;
- Enterprise: Custom pricing. Includes all the other items, plus a dedicated account manager.
17. Feedly
Feedly is a social media tool designed to organize your feed. It is designed to bring organization and, mainly, prioritization. Highlight just what interests your strategy.
Using Feedly, it is possible to create feeds of influencers, blogs of interest, and news on relevant topics, among other options. This tool helps you to track and filter what is strategically relevant only.
Feedly is one of the most important social media tools for content creation. This is because the platform helps to follow topics of interest and the volume in which they appear on the web.
Thus, it is easier to identify trends that can be explored by your brand.
Pricing:
- Pro: $6/mo. Includes 100 content sources, notes, and highlights, filtering and research, integration with several tools, hiding sponsored ads;
- Pro+: $8.25/mo. Includes everything in Pro plus 2,500 content sources, Google News feed, follow Twitter, Reddit, and newsletter feeds;
- Enterprise: Custom pricing. Includes everything in Pro+ plus 5,000 content sources, team feeds and boards, notes and highlights, and Slack and Microsoft Teams.
18. KISSmetrics
KISSmetrics is a tool for website analysis. The purpose of this monitoring is simple: to identify what is most engaging.
The platform analyses websites and, in 10 minutes, delivers complete reports. The data available points to links, menus, banners, and other items that receive the most clicks.
To do this, KISSmetrics creates heat maps on website pages, pointing to areas that generate the most interest. Based on these metrics, it is possible to carry out A/B tests, generate reports, and optimize pages based on accurate and valuable information.
Pricing: custom pricing based on needs/function.
19. Social Pilot
Scheduling social media doesn’t have to be complicated when using Social Pilot. You can use a single tool to manage several social profiles in one location, making digital marketing much more manageable.
There are plenty of features, including inbox monitoring, simple-to-use scheduling, and analytics. What makes it different from other social media scheduling tools is the cost. It’s generally a fraction of the cost of some of the more well-known tools available.
Its interface is rather simplistic, but it provides full functionality for most of the social media tools you’re using (Facebook, YouTube, LinkedIn, X, Instagram, Google Business Profile, TikTok, and others included). A nice feature is the ability to assign specific roles and tasks to team members within the tool.
Key features include a content calendar that plans and organizes, AI assistant support for ideas, and bulk scheduling (up to 500 posts at a time if you like).
Pricing:
- Agency+: $170/mo. 50 social media accounts, unlimited clients and users, content library, white-label support;
- Agency: $85/mo. 30 social media accounts, 6 users, content library access, and unlimited clients;
- Small team: $42.50/mo. 20 social media accounts, 3 users, and content library access;
- Professional: $25.50/mo. 10 social media accounts with 1 user.
20. CapCut
Video content is everywhere today, with G2 reporting that 33.33% of all online activity is through video consumption. CapCut is an all-in-one video editor and graphic design tool anyone can use.
It’s designed with AI behind it to make video editing far easier than it used to be just a few years ago. It’s simple enough to use on most browsers and operating systems, including Windows, Mac, Android, and iOS.
Editing is easy enough (for both video and images), but it also includes collaborative features to help your group collaborate and achieve its objectives. Choose from various templates or create your Reels and TikTok uploads within just a few minutes.
Pricing:
- CapCut PC: Free. Includes most of what you need if you are a single professional looking for video editing tools;
- CapCut Pro: $8/mo or $75/year. Camera tracking, flicker removal, and other features.
21. Kicksta
For creatives who need to grow their Instagram following, Kicksta is an excellent choice. It helps build organic followers on your business account, creating thousands of “likes” per month on very carefully selected accounts.
Those are not bots but real people; as a result, many will follow you back, building your following as you go.
Kicksta is also pretty easy to learn—you are unlikely to have to do much work to build the campaigns. Instead, AI technology does most of the work for you.
Remember, they do not use spam, bots, or fake accounts to grow your Instagram following, which helps them stand out in the industry overall.
Pricing:
- Kickoff: $39/mo. 800+ guaranteed followers, low growth speed, natural, organic growth, excellent growth analytics, and no contracts;
- Starter: $69/mo. 1,200+ guaranteed followers, medium growth speed, no contracts, follow and unfollow automation, and targeted by hashtags;
- Advanced: $129/mo. 2,000+ guaranteed followers, high-speed growth, cross-network bursts, welcome DM automation features, and skip-the-queue support;
- Ultimate: $219/mo. 5,000+ guaranteed followers, turbo growth speed, and all other features.
22. Lightroom
You need exceptional photos to stop the scroll and get people to pay attention to your posts and content. In a Forbes article, Getty Images and iStock Senior Creative Researcher Rebecca Rom-Frank shared,
“In the wake of the pandemic, consumers of all ages are looking for brands to inspire them with visuals that feel fresh, new, and future‑oriented.” She continued, “So when choosing design elements, brands of all sizes need to think about how to utilize tools and data analytics to better choose images for their marketing.”
Lightroom is one of the best tools to facilitate this process. This online photo editor from Adobe is hard to beat because of how robust it is. Use it for all your visuals, including graphics, photos, videos, and branding visuals.
It offers vital aspects that stand out in user engagement, such as filters and sliders. The quality of photos matters, and this tool makes it easier for you to comprehensively create professional-quality videos without much experience.
Pricing:
- Photography (20GB): $9.99/mo. A robust tool that lets you edit photos and then transform them in Photoshop, this level offers 20GB of cloud storage as well;
- Photography (1TB): $19.99/mo. The same features but more space for storage;
- Lightroom (1TB): $9.99/mo. This tool allows you to edit photos anywhere you want but does not include the Photoshop component.
23. Unfold
One of the most important aspects of making social media marketing work for your business is getting people to care about your story. Unfold does a fantastic job of helping you to build a story.
It’s an app for Android or iOS for template creation. Use your new templates to create Instagram stories that drive engagement more readily because they “unfold” one layer of your story to the next.
Choose from several templates to easily and quickly create your own visual stories. You can also create collages with this tool.
Pricing:
- Base: Free. For most people, this is all you will need;
- Pro: $99.99/year or $12.99/mo. The difference is that it includes a brand kit to design your own colors, stickers, fonts, and other elements for stories.
Social media tools are essential for a routine digital marketing strategy. Automation and monitoring technologies have developed new advanced solutions emerging every day. They can be highly valuable for marketers!
Do you need more help with your social media content? Check out how Content Marketing can help your strategy!
