Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.
Long-form content (1,200+ words) becomes a story when it follows a narrative arc – meaning it has a premise and a plot (a beginning, middle and end). This type of content has been the gold standard of journalism for ages, but with the prominent rise of content marketing, an increasing number of brands are telling their own stories.
Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. Think about it: brands strive to gain the title of “Thought Leader” for a given topic in order to change and influence perspective. Stories exist for the same reason, and people love a well-told tale.
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Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-understand ways, connect with audiences on a personal level and much more.
So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader. The piece walks through:
- What long-form content does for thought leadership that short-form content cannot
- How storytelling supercharges long-form content
- A real-life example of successful brand storytelling
- The elements that make a thought leadership story great