In today’s world, Digital Marketing has become an integral part of any successful business strategy. With its ability to drive traffic, attract clients, and build brand awareness, understanding the various types of Digital Marketing has become essential for businesses looking to succeed in the online space.
If you’re new to Digital Marketing or looking to expand your knowledge, this guide is the perfect resource for you.
We’ll walk you through the most effective types of Digital Marketing, including their benefits and objectives. Whether you’re looking to improve your SEO, run targeted ads, or build engaging content, we’ve got you covered.
So, buckle up and get ready to learn how to take your business to the next level with the power of Digital Marketing.
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1. Content Marketing
Consumers are hungry for information about how to solve their problems or fulfill their desires.
If your brand gives it to them through high-quality and useful content, you will gain their confidence.
Thus, your businesses will take the position of authority in the market and will be the customer’s choice when they need to make a decision.
And Content Marketing is all about that.
This method involves offering your audience answers to its questions by publishing useful content.
It may be done in blogs, social media, emails, or other channels. There are even specific formats for mobile devices, like apps and push notifications.
Each channel may demand a different format. The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on.
Content Marketing is oriented by a funnel, that also influences the type of content to be used.
At the top of the funnel, for example, the content has to be more general, like complete guides. At the bottom, more specific content is necessary, such as testimonials and demonstrations.
Considering these parameters — channel, format, and type ― you may choose the best content to lead your buyer persona to do what you expect to achieve with your marketing campaign.
Content Marketing may be used according to various objectives. But the most common is converting visitors to leads, who will be more qualified if you use content allied to other strategies, such as email marketing.
2. SEO (Search Engine Optimization)
When you start content production in your company, your public must be able to find it.
SEO, or Search Engine Optimization, allows your content to rank in the top positions of search engines. Thereby, your website will be found by someone who is actively searching for what you offer.
To apply SEO, you need to know the keywords that the audience you want to reach is searching for. Then, you must develop your content around those queries.
According to the Search Engine Journal, 91.5% of the web traffic is shared by sites listed on Google’s first page. The first Google organic search, itself, gathers 32.5% of the traffic.
And 51% of all website traffic comes from organic search. Organic traffic is the one that you conquer through high-quality content found by searches in Google or Bing, for example.
As you can see, SEO can’t be ignored.
3. SMM (Social Media Marketing)
SMM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content.
Such as Search Engine Marketing (SEM), it can be done organically, by paying for ads, or both simultaneously.
You may publish your content on social media or create ads and pay to reach a particular public.
In both cases, the most important thing is to choose the more suitable social network for your persona, brand, product/service, or content.
Some of the best advantages of Social Media Marketing include the possibility to get closer to your audience and the interaction potential. Through SMM, you may gain validation from your public when it shares your content.
Also, you can use your social networks as a direct communication channel with your audience. That’s why it is so important to keep them always updated and monitored.
4. Paid Advertising
There are some ways to pay for media on the web. You can advertise on social media, as we explained in SMM, and also in search engines, such as Google and Bing.
The paid ads made for search engines appear on top of the SERP, before the organic results. They always come with an “Ad” favicon, to warn the user.
This type of Digital Marketing may have different payment models. The most common are:
- PPC or pay-per-click: is the most used model of payment for media on the web, and it may be used in almost all digital marketing strategies. As the name suggests, you buy clicks on your ad, generally, through a bid in a keyword auction;
- CPM or Cost-per-Mile: impressions are another common model. It is more advantageous when you are working with a short-tail keyword. Usually, the PPC model is a way to pay just for what is used.
5. Email Marketing
A lot of email messages are sent every day, and some people still say that email marketing is dead.
Actually, it is one of the most effective types of Digital Marketing. If you use it strategically, you may reach significant results.
A way to accomplish that is to keep your subscribers updated with useful and relevant content.
Promoting products and services is also an effective strategy, as long as you respect the audience’s privacy and don’t send spam.
In an Inbound Marketing strategy, email is an important part of success. If you automate the process, you will be able to lead your customer through the marketing funnel.
Furthermore, emails are also a direct channel to communicate with your clients.
6. Instant Message Marketing
The use of instant message apps is increasing. Besides WhatsApp, almost all social media platforms have their direct messages, and it is a fantastic opportunity for marketing strategies.
When your clients need support, they can get in touch with these channels to obtain a quick answer, which is very positive for your brand and the relationship between it and your customers.
Statista reveals that in 2019 more than 1.6 billion people were using WhatsApp, which shows the power and reach of this specific channel.
Thereby, you can’t ignore this type of Digital Marketing. If you want to be available to your customers, you should implement an instant messenger strategy.
7. Affiliate Marketing
In Affiliate Marketing, content producers are commissioned for each conversion they get for a product or service. In fact, these content producers work like a sales team for your business.
They create their own relevant and original content and mention or commend your service/product using a link. If their audience clicks to buy, you pay them for each sale.
The best advantage of Affiliate Marketing is that you don’t need to have a big audience because you will reach a public built by content producers.
Just as in Social Media Marketing, you should pick producers that fit with your services and products.
Digital influencers are an example of content producers that may be used in this type of marketing.
8. Influence Marketing
Once we are talking about digital influencers, it is time to explain who they are: specialists in specific subjects with a big audience interested in what they’re saying.
Digital influencers may produce specific content for your brand if it fits their voices.
They can make public tests of your products and show their public the results, no matter positive or negative. Therefore, they have the power to praise or destroy your brand.
More and more brands are using influencer marketing in their strategies and getting good results.
Even with some risks — the influencer may speak or do something that affects your image negatively —, the loyalty of their followers may get to your brand a lot of new clients.
9. Mobile Marketing
Nowadays, mobile marketing is almost mandatory if you want to reach customers.
Google research shows that 27% of the global population uses voice search on mobile, and the consumer journey is becoming increasingly complex.
This research also shows that immediacy is as crucial as loyalty. And nothing is more immediate than solving a problem with a smartphone anywhere, anytime.
Mobile marketing is no more just a trend. It must be a reality for brands that desire to be all the time side by side with their customers. Some ways to invest in mobile marketing include:
- Create an app: spread push notifications when you want to talk to your audience;
- Adopt instant messenger marketing: speak to your public directly;
- Offer products or services by geolocalization: and be where your consumers are;
- Explore SMS potential: keep your audience updated about their interests;
- Offer mobile content: hold your public attention with engaging content such as videos, which they can consume anywhere.
10. Video Marketing
According to the blog Think With Google, there are 2 billion people per month looking for something on YouTube.
Entertainment, news, how to do something, content to study, whatever, it is a big opportunity to reach new customers.
Video marketing strategies are being used to drive results throughout the marketing funnel, likewise blog posts and emails.
People are looking for videos for a few reasons, such as seeing credible reviews about some products or services.
80% of people use, alternately, search engines and videos, and use it to learn more about products and to see how others have used it. And 55% of consumers do it before buying.
As you can see, this is a nice opportunity to make sales easier.
11. Audio Marketing
In the mobile era, Audio Marketing deserves some attention from marketers. Even don’t have the same dynamic as videos, formats like podcasts are increasingly being consumed.
Truly, podcasts are an authentic phenomenon and are taking the audience of radio, especially, when people are in transit or doing something mechanics like cleaning the house or working out.
If you know the habits of your target may think about subjects for your podcasts that have some relation to the activities that your public may do while listening to them.
This way you may insert your product or service contextually and turn audio marketing into a big sale opportunity.
12. Virtual Reality Marketing
VR or Virtual Reality is already in our lives and may be used by marketers to achieve a brand’s audience. It brings the ability to give your public an immersive experience with the brand, product, or service.
The impact of this type of communication on people is almost unforgettable, and it separates your brand from others in the same market segment.
By being considered an innovation yet, Virtual Reality Marketing associates your brand with a modern idea and puts your business in an innovative position, ahead of your time.
How to Choose the Best Digital Marketing Tactic for Your Business?
With so many different marketing approaches and strategies available, however, it can be difficult to determine which one will work best for your specific business.
Here are some key factors you must consider when choosing the best digital marketing tactic for your business:
Understand Your Target Audience
Different marketing strategies will appeal to different demographics, and it’s essential to know your audience’s preferences, interests, and behavior.
Understanding your target audience will allow you to tailor your marketing messages and choose tactics that resonate with them.
Consider Your Budget
Some tactics, such as pay-per-click advertising or influencer marketing, can be costly, while others, such as social media marketing or email marketing, are more affordable.
It’s essential to consider your budget carefully and choose tactics that will deliver the best return on investment for your business.
Evaluate Your Resources
Content marketing and SEO, for example, require significant time and effort to execute effectively. If you have a small team or limited resources, it may be challenging to implement these strategies effectively.
In contrast, tactics such as social media marketing or email marketing may be more manageable for smaller teams.
Consider Your Business Goals
Different marketing tactics will be more effective at achieving different business goals.
If you’re looking for quick results, a paid advertising campaign might to the trick. On the other hand, social media marketing approach would be a better option to build brand awareness.
Test and Iterate
Finally, it’s essential to test and iterate your digital marketing tactics continually. There is no one-size-fits-all approach to digital marketing and what works today might not work next week.
By continuously testing and iterating your marketing tactics, you can identify what’s working and what isn’t and adjust your strategy accordingly.
Wrap-Up
As you saw while reading this article about the different types of Digital Marketing, there are some ways to grow your leads base and, consequently, improve your sales.
Choosing the best digital marketing tactic for your business requires careful consideration of your target audience, budget, resources, business goals, competitive landscape, and a commitment to testing and iterating. By taking these factors into account, you can develop a digital marketing strategy that delivers real results for your business.
Luckily, the whole process of designing a digital marketing strategy and managing can be a lot easier with the Content Cloud, our tool bundle for marketing teams. Learn more about how it can make your life as a marketer much easier!
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