Upworthy Ditches Vanity Metrics, Tracks Engagement Instead

    Earlier this week, Upworthy announced that it will be using a new metric to track what content people care about: attention minutes. The viral media site describes attention minutes as “a fine-grained, conservative measure of how long people are engaging with the content on pages.”

    When Rock Content introduced the concept of User Engagement Minutes back in 2012, the concept was still relatively new. We recognized early on that the value of content could not be calculated by page views or number of words. Instead, it should be defined by how long readers engage and interact with it.

    “Pageviews can be bought, but this…is a truer measure of whether you’re delivering something meaningful and valuable,” says Upworthy founder, Eli Pariser.

    We couldn’t agree more.

    Rock Content Writer Rock author vector
    Content writer at Rock Content.

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