It can be challenging to master the art of website content writing for your business.
You may know what you want to say to your customers, but your website needs to provide more than coherent information.
It also needs to follow search engine optimization (SEO) best practices, and be concise, clear, and adequate to your readers’ level.
Here, we’ll take a look at everything you need to know about website content writing, from the skills to look for in a website content writer to the price you can expect to pay for solid content and how to scale content production.
What Is Website Content Writing?
Any content that you read on a website (including what you’re reading right now) is content.
Website content writing falls into a few different categories:
- Website copy: This is the basic information that you need to learn more about a business. It can include the information on the home page of the website, a business FAQ page, information about the services the business offers, testimonials from customers, an about page, and invitations to reach out to the business to learn more about their services.
- E-Books: Many businesses and professionals offer free or low-cost e-books to their potential customers, allowing them to learn about the services they offer more thoroughly. E-Books may also provide free resources for customers to help them begin to trust the business. For example, a personal trainer may offer a free e-book that provides a workout and meal plan for people who are considering booking personal training sessions.
- Case studies and white papers: These types of content can show potential customers’ data that can generate trust in your business. When you offer your potential clients proof that what you’re doing works, lead generation can become an easier process.
- Blog posts: Keeping an updated blog on a website allows business owners to touch on current topics and keep their target market informed of new developments within their company.
In addition to written website content, it’s also smart to provide your audience with other types of content they can interact with on your site.
This may include live chat options during business hours, videos, podcasts, infographics, links to your social media sites, and more.
What Skills Are Required For a Website Content Writer?
If you’ve been handling all of your content writing needs in-house until this point, you know the toll that it takes on your team to keep your website updated.
Many business owners choose to hire an outside website content writer to simplify the process of getting great content on their website.
Good website content writers can:
- Create compelling copy that speaks to your target market in a way that makes them more likely to become leads
- Uses SEO techniques to increase the likelihood that your website will pop up in search results when potential clients are in need of your services
- Update existing copy to make your site more effective
- Revise existing text to increase clarity and make it easier for potential clients to find the information that they need
- Describe your services without industry jargon that can weigh down your message
If you’ve tried to create great website copy on your own, you know how tough it can be to reach your target audience effectively.
Working with a professional content writer can take the burden of content creation off your team, while also increasing the effectiveness of your copy.
What Does Good Web Content Look Like?
Also known as The Pioneer Woman, Ree Drummond has made a name for herself in the food world.
The popular home chef got her start with a blog detailing life on a ranch, and today, her viewers and readers keep coming back to check out her content.
With the perfect combination of blog posts, videos, and photos, the site is easily digestible and gives readers tons of useful information.
Another example is this customer-facing homepage from Adriene Mishler.
Adriene is a popular YouTube yoga instructor who provides customers with everything they need to get started with yoga and her methods.
Simple customer-facing initial website copy can help customers realize they want to learn more without overwhelming them with unnecessary information.
How Much Does Website Content Writing Cost?
Like so many things in life, you get what you pay for when it comes to content writing.
While writing all of your website content in-house can be an effective choice for your budget in the short term, it usually isn’t the best option when it comes to long-term growth (unless you’ve got an SEO-informed content writer on your team).
Website content writing costs can vary.
Generally, you can expect to pay a content writer $20-$90 per hour, depending on the writer’s experience, expertise, and the complexity of the job.
You may choose to work with a content writer directly or with an agency that will pair you with a writer who is the best fit for your needs.
Creating Great Content Is What We Do
WriterAccess by Rock Content provides you with the best content for your target audience to keep coming back for more.
On WriterAccess, we’ll match you with professional writers who understand your industry and can create exactly what you need.
Whether you’re focusing on your website or creating social media posts, we’ve got it covered.
Reach out to us today for your two-week free trial, so you can get the content you need to move your business forward.