What is a Lead Magnet and How to Create One in Your Content Strategy

what is a lead magnet

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If you want your Content Marketing strategy to have the expected results, one of the most efficient methods is inbound marketing coupled with the use of Lead Magnets.

This tool will allow you to obtain, in a non-intrusive way, information from the visitors of your website.

This way you’ll be able to communicate directly with the audience, and you’ll make your audience stop being just spectators and become leads, and — why not? — customers.

If you are clear about the preferences, interests and needs of your audience, you’ll have already defined your buyer persona. Then, starting from there you can begin creating lead magnets that will help you advance your content marketing strategy.

In this article, you will know what lead magnets are, their advantages, how to make them and the most used examples today.

Read on and learn how to create them right now!

    What is a Lead Magnet?

    A Lead Magnet is nothing more than free and quality content that you offer to your audience in exchange for information, that is, their:

    • name;
    • email;
    • telephone number;
    • other contact information.

    The objective of using them is simple: the person who is visiting your site becomes a lead, thus achieving the chances of making a purchase are much higher.

    It is very important that you are clear about your buyer persona so that the creation of these contents is simpler and more efficient, since with this you’ll be able to know what their needs and wishes are.

    In addition, you need to take into account that the content of your lead magnet must be of the best quality, so that your audience feels that the fact of having shared their contact information has been worth it and ends up becoming a lead as soon as possible.

    What benefits does creating this type of content offer you?

    It is clear that the main benefit of lead magnets is the increase in leads, but not only that, its creation and use also offers you the following benefits:

    Opportunity to win more leads

    It’s simple, the more leads you get, the more potential customers you will be able to get, and as a consequence, what you expect the most, purchases will begin to be generated.

    Generate a contact database

    By receiving contact information from your audience, you will be able to have access to more information about them and by using this information correctly you will have a very useful database for the development of new strategies.

    Allows you to retain your readers

    It is very important that you keep your readers interested in your brand. You must always take care of the quality of your content, it is vitally important that quality be your flag when creating lead magnets.

    In addition to quality, to keep your audience interested in your brand it is very important that you make sure that the content you generate is of interest to them and that it serves to solve their need or desire.

    Ideal for potential customers to find your product or service on the internet

    The use of Lead Magnets offers you the opportunity for your potential customers to reach your site using search engines. So don’t forget to use SEO techniques to achieve better search engine rankings and get the most traffic possible on your site.

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    How to create an efficient lead magnet?

    While it is true that having Lead Magnets will help your inbound marketing strategy, it is not enough just to have them, the idea is to make good content and that they fulfill their main function.

    For the development of good Lead Magnets we must comply with the following points:

    Buyer persona

    In order for you to make a good Lead Magnet, it is very important that you know the concerns, needs and problems of your audience.

    One way to find out this information is by analyzing your previous posts, seeing which ones were the most commented on, shared, etc.

    By knowing each one of these aspects you will be able to elaborate your content focusing clearly on what your audience expects to find and not ramble on those that will not generate any benefit.

    Content outline

    Because Lead Magnets are free content that we offer in exchange for information, it is vitally important that you do not go too far in their preparation.

    The most advisable thing is that they be structured in a simple way, but very well focused, answering the questions of the audience, so that they return to your website and are in constant search for more content on it, leaving your competition behind.

    Among the most used types of lead magnets are:

    • e-book;
    • check list;
    • webinar;
    • PDF guides;
    • infographics;
    • memberships to exclusive content;
    • online courses;
    • editable templates.

    The above mentioned examples are not the only types of lead magnet. The use of each of them will depend exclusively on the type of product or service that your company offers.


    Very good! If you got this far, then you already have a pretty clear idea of ​​what lead magnets are and the importance of generating quality content both to position your company and to generate leads.

    It is very important that you do not stop creating them, so it is time for you to continue digging in and start doing the corresponding research to start developing the ones you will use in your content marketing strategy.

    Remember that for your lead magnets to work, you must make quality content and focused on the needs of your target audience.

    These free contents in exchange for contact information are the best way in which you can start to position your brand.

    Always keep in mind that if your lead magnets work, you will have more leads and thus increase the number of potential customers.

    So go ahead and don’t wait any longer to start creating them.

    We hope this article has been of great help to you. We invite you to download our complete guide on SEO to help you achieve the best results on Google!

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