As a professional who has been working with the public for almost 10 years, I can say that content creation is a fundamental aspect of modern marketing and communication strategies for marketing agencies.
In fact, 88% of marketers who already do SEO work plan to increase or maintain their investment this year, while Content Marketing was listed as one of the top priorities for Marketing teams in recent searches.
With that in mind, you can see why meaningful content creation can fuel business growth and create lasting impressions in the minds of consumers.
And that’s precisely why agencies strive to stand out in a competitive landscape and connect with their target audience.
But, when you manage and are responsible for the content of many brands, from different niches and with distinct audiences, it can be very challenging to develop content that generates value for each of your customers.
If you own a marketing agency or work in one, and this is an ongoing challenge for you, I’m happy to say that WriterAccess may be the perfect solution for you and your team.
Through its extensive talent network, the content marketplace platform enables marketing agencies to access a diverse pool of industry experts who can craft content tailored to their specific requirements.
It also excels in promoting collaboration between a marketing agency and its clients, making the content creation process more transparent and efficient.
Not convinced yet? Let’s see the top 5 features that are particularly beneficial for marketing agencies:
1. Swim in a large pool of writers, designers, and content creators
As I said, WriterAccess provides access to a vast network of skilled freelancer professionals with diverse expertise.
The versatility and flexibility of such professionals enable marketing agencies to cater to a wide array of content needs, be it blog posts, social media content, or industry-specific articles.
Moreover, the availability of specialized writers in different industries ensures accurate and insightful content that aligns with clients’ specific requirements and demonstrates the agency’s commitment to delivering valuable information.
Full-service digital marketing agency RivalMind, for example, increased its content production by 67% because of that.
Before that, as explained by their Head of Search Marketing Strategy, it was difficult for in-house writers to maintain the content quality that clients needed and expected.
Same with the marketing agency InfoStream Solutions. They had a team of extremely talented in-house writers.
However, as their COO explained, “No matter how skilled our [in-house] content writers are, it isn’t possible for them to have experience in all industries.”
Their in-house team used to spend large amounts of time conducting research for specific industry content, resulting in delayed project timelines and frustration.
That all changed with WriterAccess: “We were very much drawn to that to save time and energy.” Partnering with a diverse pool of writers not only saves agencies’ time and resources but also encourages fresh perspectives and creative approaches to content creation.
By leaving the writing tasks to professionals, marketing agencies can focus on core competencies and handle multiple projects simultaneously.
Operating with a pool of freelancers on an easy-to-manage platform enables agencies to:
- Reduce operational costs.
- Unlock the ability to serve diverse clients with quality and speed.
- Accommodate large deliverables.
- Reallocate resources, as the agency isn’t tied to a fixed cost structure for the content production team, it can invest efforts and staff into more strategic activities, gaining a competitive advantage.
This seamless workflow contributes to content consistency, enabling marketing agencies to maintain a strong and recognizable brand identity for each client.
2. Save your time with content management tools
WriterAccess provides robust content management features that streamline project organization, scheduling, and tracking, making it a comprehensive platform for marketing agencies seeking an efficient content creation process.
One of the key aspects of its content management tools is the easy-to-use scheduling feature: marketing agencies can set deadlines and timelines for each project, ensuring that content delivery aligns with their client’s marketing strategies, avoiding delays, and ensuring a smooth content creation process.
Additionally, the platform allows agencies to prioritize projects, allocate resources effectively, and manage multiple projects simultaneously, enhancing overall productivity.
The project tracking feature, for example, empowers agencies to monitor the progress of each project, review drafts, and request revisions as needed, ensuring that the final content meets the agency’s high-quality standards and the client’s expectations.
And if your agency is used to using spreadsheets to manage its content, WriterAccess can help you (a lot) to save your time and scale your production.
The Bulk Report functionality brings much more convenience to your day-to-day life, as it allows you to upload CSV files and place your orders in bulk, instead of filling in the briefing of each content one by one.
Thus, you optimize your execution and gain time to invest in more strategic activities and with greater competitive advantage for the agency.
If you want, you can test the platform for free for 14 days and see all that in practice.
The integrated workflow saves time and minimizes the administrative burden, enabling marketing agencies to focus on what’s most important: the customer.
3. Have a little help from Artificial Intelligence
WriterAccess offers a range of innovative AI-powered features tailored to meet the unique content creation needs of marketing agencies.
The AI Persona Builder stands out as a valuable tool that assists agencies in generating different personas for the niches they serve: Based on key demographic and behavioral data, the AI can quickly create detailed and realistic buyer personas, enabling marketing agencies to craft personalized and engaging content that resonates with their clients’ potential customers.
With the Persona Generator’s insights, marketing agencies can also fine-tune their content strategies, ensuring that their content speaks directly to the preferences, pain points, and interests of the intended audience, resulting in more effective and impactful marketing campaigns.
Another great tool is AI Content Wizard: After 5 simple steps, you will discover content opportunities that your customers are missing.
That’s possible ‘cause, within minutes, the platform performs extensive content research and gap analysis to create blog post briefs designed to optimize your, and your clients’ blog ranking on Google.
Through information about your audience, competitors, keywords, and persona, WriterAccess is able to customize content research and gap analysis according to the business needs of each of your clients.
Additionally, the AI-powered Writer Search feature empowers marketing agencies to efficiently identify the most suitable content creators for their projects.
The AI Search feature evaluates the sample text you submit and identifies the most suitable writers based on their ability to match your unique tone and style. This ensures that you receive high-quality content tailored to your specific needs.
The Stylemetrics Matches results also facilitate the selection of writers with specific industry knowledge with an industry filter, ensuring that marketing agencies work with top talent to deliver exceptional content for their clients.
4. Enjoy the benefits of the White Label Portal for marketing agencies
The White Label Portal from WriterAccess is a powerful tool that empowers marketing agencies to enhance their brand presence and expand their content creation capabilities effortlessly.
It serves as a “rebrandable” and customizable platform, allowing agencies to access a comprehensive suite of content creation services while presenting them under their unique brand identity.
This level of personalization enables marketing agencies to maintain complete control over the client experience, presenting a consistent and cohesive appearance across all communication channels.
From submitting content requests to communicating with writers and approving content, the user-friendly interface fosters collaboration and reduces communication barriers between agencies and their clients.
Gain a comprehensive overview of the workflow processes and conversations taking place between your agency and clients.
Armed with this information, agencies can make data-driven decisions and refine their content strategies to achieve better results for their clients.
5. Integrate all of your content tools
Integrating WriterAccess with third-party platforms offers remarkable convenience for marketing agencies, streamlining their content workflow and enhancing overall efficiency.
By seamlessly connecting WriterAccess with Hubspot, WordPress, Google Analytics, and other systems, agencies can create a unified and centralized content creation process, eliminating the need to switch between multiple platforms, saving time and reducing the risk of data loss or miscommunication.
Moreover, marketing agencies can leverage the features and capabilities of all platforms simultaneously, maximizing the benefits and enhancing the overall content creation experience.
Click here to learn more about WriterAccess’ integration with third-party platforms
As you can see, WriterAccess offers a myriad of benefits for marketing agencies seeking to elevate their content creation strategies and deliver exceptional results for their clients.
By leveraging WriterAccess, agencies can navigate the dynamic digital landscape with confidence, establish themselves as content experts, and foster lasting client satisfaction, solidifying their position as leading players in the ever-evolving content marketing realm.
And if you still don’t use WriterAccess in your marketing agency, now is the perfect time to give it a try: click here and start your free 14-day trial!