Break through the noise with Interactive Content

Engage across the full buyer's journey with creative experiences that your prospects will love while capturing the data you need, without ever writing one line of code.

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Ion powers the content strategy of the world's most valuable brands

Our customers create content experiences that perform

98

relevance

VSP created an interactive solution finder and a savings calculator to educate and help new buyers choose the right plan for their needs.

x4

conversions

Purchasing Power exceeded their goal by 80% with 4x higher e-commerce conversions with interactive experiences.

+82

revenue lift

FedEx uses embedded interactive experiences to make shipping easy and increased revenue by 82%

How Ion empowers marketing and sales

Build personalized interactive content experiences fast

You can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch your own branded content experiences.

Launch, capture data, measure and generate insights

Capture first-party data for lead qualification, sales enablement and so much more. Know who’s consuming your interactive content and how they’re engaging with clear reporting and accuracy. Even run A/B/n campaigns to test which variants are driving conversion results.

Leverage data for lead qualification and sales enablement

Improve sales & marketing alignment while accelerating marketing-to-revenue velocity by eliminating the time and momentum gap between the handoff. Integrate with you CRM or marketing automation tool and make data flow seamlessly.

Why Interactive Content?

Drive Engagement and Awareness

Interactive content increases brand awareness by encouraging users to actively engage with the content. Keep the audience engaged for longer, and provide better value to achieve higher brand recognition and positive perception.

Enhance Lead Generation

Users will only provide their information in exchange for valuable content and meaningful experiences. Interactive content improves lead generation results (at least 2x more)* when compared to static content. * (Demand Metric, 2020)

Increase revenue velocity and efficiency

Collect meaningful data on every prospect in a privacy-friendly, compliant way. Rapidly deliver insights to sales and marketing, to increase revenue velocity and efficiency, effectively driving users through the buyer journey.

”What’s so great about the Ion platform is that we can now create campaigns in a matter of minutes by setting up A/B tests. We can always ensure the best possible outcome of a campaign.”

Rolf Inge Holden, Global Marketing Specialist

“We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.”

Drew Bailey, Content Manager at FedEx

“Our customers were looking for alternatives to white papers or research reports—creating interactive tools allows us to build a meaty piece of content that helps convert at the awareness and consideration stages of the buyers’ journey.”

Jessie Coan, VP of Marketing at Aberdeen Group

Integrate with your preferred CRM or marketing automation tool

Ion is an enterprise-grade platform that empowers modern marketers with a wide variety of integrations that optimize workflows and surface relevant information to sales teams.