Graphic Design Trends for Social Media in 2024
When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by. The visual message has to evoke the right emotions and interest in a few seconds to increase the number of followers, subscribers, or […]
Diversity and Inclusion: How to Build a Plural Environment in the Company
Promoting a diverse and inclusive working environment can only lead to business growth. In a study conducted by BCG, we learned that companies investing in diversity, especially among leadership, have a 19% higher return on revenue due to innovation when compared to companies that do not use the same strategy. By having employees with different backgrounds and […]
Volunteer Week: How Was The Experience of Doing a Remote Global Event With a Focus on Volunteering
Rock.org was founded in 2019 with the mission of sharing knowledge to accelerate social transformation and turn Rock Content into a corporate social responsibility leader. Via educational actions and support for non-governmental organizations, the project also aims to inspire other companies to invest in impact initiatives. More than 400 rockers have already volunteered their time towards […]
Marketing Collaboration Software: The 7 Best Options Available
Marketing collaboration software has become essential to connect team members, especially nowadays, that work is developed in digital environments. On these platforms, professionals can browse planning calendars, manage ongoing projects, and get informed about their daily duties. All this in a collaborative way. In a new world scenario, where tools increasingly help connect people, it is essential to […]
What Is Engagement Marketing And How Your Brand Can Use It
Engagement. This has been the keyword in the marketing world for some time. In the Digital Marketing context, the term refers to how consumers interact directly with the brand through different actions, such as clicks, likes, comments, and shares. This is important not only to increase the company’s reach and relevance in the Internet scenario but also […]
6 customer engagement strategies to increase your conversions
All CMOs can agree when talking about Digital Marketing is that numbers alone don’t matter much. If you can’t turn leads into converted clients, having a thousand or a million followers on social media doesn’t make that much of a difference. That is why marketing teams nowadays are eager to find a perfect customer engagement strategy. Being able to […]
What is Experiential Marketing and how are brands using it?
Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through […]
What is Digital Transformation and why companies need it immediately
The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns, producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. This brings companies’ administrative and operational capabilities to a new era of automation and optimization. With that in […]
Sponsored streaming: what is, benefits and best tools
Even before the obvious boost in popularity because of the 2020 pandemic, live streaming was already a growing trend for companies trying to connect more meaningfully with their audience. But what is different now is that other businesses and partners are seeing the value of this media and investing a lot in sponsored streaming. How can you […]