At the heart of every marketing strategy is SEO. Search engine optimization is critical because it makes websites more visible in organic search results. Artificial intelligence (AI) can improve the way you do SEO.
According to Google, 51 percent of shoppers who research products and services use their search engine. There are missed opportunities if you are not near the top of the search rankings.
Artificial intelligence can be a powerful tool when you know how to use it. This article will discuss AI keyword research techniques and how you could use them to enhance your content calendar and make your SEO pop.
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Why Use AI for Keyword Research?
Effective SEO is the key to generating website traffic so that buyers learn more about your business. Keyword research is what drives SEO.
Keywords are challenging to predict because we can’t read minds. We don’t always know what people are thinking when they search the internet.
To choose keywords well, it takes lots of research and mathematical calculations that most of us can’t master. Keyword research tools that use AI or machine learning make it easier to figure out what phrases people use when searching for a certain type of content.
This enables you to optimize your content better and attract more website traffic.
AI tools also help you identify the most competitive keywords. Small businesses might not benefit from targeting these keywords because there is too much competition. They could achieve better results by using more specific or localized phrases.
The purpose of keyword research is to tell you what relevant keywords are most popular among consumers and which ones are worth targeting.
How to Use AI for Keyword Research
Before you can make the most of this technology, you need to develop a plan to use AI for keyword research.
Brainstorming
The nice thing about AI is that you can use it in multiple ways for keyword research, starting with brainstorming a list of potential topics. Perhaps you want to write a blog about interior design. You might enter this question:
- What are the most popular subtopics for interior design?
The tool will list some potential options. Pick your main content topic from that list and start looking for related keywords.
Keyword variations
The next step is to find some keyword variations by using the above-mentioned topic in your AI prompt. For instance:
- What are the most popular long-tail keywords for eco-friendly home projects?
Long-tail keywords are phrases that relate to your topic and usually contain three to five words. Research indicates that 56 percent of buyers enter search phrases with several words, such as:
- What are some eco-friendly home projects?
- Types of eco-friendly home projects
- Eco-friendly DIY projects
Next, you can look for semantically related keywords or phrases that are similar to your topic. For example, “eco-friendly” may be the same as “green” or “environmentally safe.” You could type in this prompt:
- What are the most popular semantically related keywords for eco-friendly home projects?
Finally, search for variations on the keyword. Variations consist of different ways to phrase the keyword, such as “eco-friendly ideas for sustainable homes.”
Discovering keyword clusters
Keyword clusters can help level up your SEO because they focus on intent. The latest changes to the Google algorithm concentrate on natural language. In other words, they help provide the user with targeted results by looking for context in searches.
We don’t usually type in “a cup of coffee” when looking for a coffee shop. More likely, the search would be:
- Local coffee shops
- Where can I get a cup of coffee?
- Where to buy a cup of coffee near me?
The latest algorithms try to deliver optimal results by looking for nuance in the search terms. As a result, brands need to create keyword clusters that match the user’s intent.
AI can help you here, too. Just ask it to list popular keyword clusters for your subtopic.
Checking Critical Metrics
Chances are, at this point, AI has given you more keywords than you know what to do with, so how can you narrow down the list? You can check metrics to see which ones make the most sense. Metrics show you how well the keyword performs in searches.
Some metrics worth checking include:
- Search volume – This is the average number of times that searchers use a certain keyword within a set timeframe.
- Ranking difficulty – This indicates how hard it is to reach a top position in search rankings with a specific keyword. The higher the number, the less effective the keyword will be (at least initially).
- Cost-per-click – This tells you how much money the competition pays to target their ads to searchers who use your keyword. The higher this number, the more cash advertisers spend to beat the organic results (and other paid ads). If they are willing to pay substantial amounts, you might have difficulty getting traffic from the keyword.
- Trends – Trends reveal the staying power of a keyword. It might work for you in the long term if you see it being used for a year or longer. This metric also indicates where users search the most. For example, if you are in Nebraska but the keyword ranks best in France, it might not be a practical choice for your content.
Metrics represent the final step in your keyword research. These statistics should help you select the best options from the list that you generated with AI.
Finding the Best Keyword Opportunities with the AI Content Wizard
Keyword research, even with the help of AI, can be time-consuming. However, WriterAccess has tools that make it easier, such as our Content Wizard.
The WriterAccess Content Wizard helps with keyword research as well as topic ideation, content outlines, and briefs. This helps your team of WA writers provide you with content that will drive more traffic your way.
Try our Content Wizard today by signing up for the free WriterAccess 14-day trial. The best writers and content tools can always be found at WriterAccess.
