Instagram Is Testing Non-Skippable Ads: What Does This Mean for Marketers?
Explore the implications of Instagram's new non-skippable ads, or "ad breaks," which require users to watch ads before c(...)
Guilherme Rezende
Guilherme Rezende
16 Posts published
Guilherme Rezende
How I improved conversions by 37% with a simple A/B test
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize m(...)
Guilherme Rezende
Google Ads Lets You Create Campaigns Using Generative And Conversational AI
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase camp(...)
Guilherme Rezende
Meta Announces AI-Powered Tools to Increase Ads Performance and Streamline Ad Creation
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Le(...)
Guilherme Rezende
Google And Meta Have Announced New Features And Updates To Improve Your Ad Performance
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related (...)
Guilherme Rezende
Google Ads Leverages GA4’s Audience Builder Tool To Take The Guesswork Out Of Expanding Your Reach
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search e(...)
Guilherme Rezende
Google’s New AI-Powered Search Ads Features: The Future Of Paid Media?
Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)
Guilherme Rezende
After Months Of Decline, Ad Spend Begins To Rise Again
The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is (...)
Guilherme Rezende
Google Ads Launched New Performance Max Features To Help Marketers This Holiday Season
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best(...)
Guilherme Rezende