Guilherme Rezende, Author at Rock Content

Google Ads Lets You Create Campaigns Using Generative And Conversational AI

A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase camp(...)

Guilherme Rezende

May 31 | 4 min read

In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Le(...)

Guilherme Rezende

May 18 | 5 min read

Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related (...)

Guilherme Rezende

Apr 6 | 6 min read

Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search e(...)

Guilherme Rezende

Mar 16 | 4 min read

Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)

Guilherme Rezende

Mar 2 | 3 min read

The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is (...)

Guilherme Rezende

Dec 1, 22 | 3 min read

Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best(...)

Guilherme Rezende

Nov 3, 22 | 3 min read

Criminals innovate their click fraud strategies while Google has not kept up with this evolution. The result: billionair(...)

Guilherme Rezende

Oct 13, 22 | 4 min read

Google will implement a new policy that enforces standards for its advertisers' landing pages. If the requirements are n(...)

Guilherme Rezende

Sep 14, 22 | 4 min read