Content Marketing Guide: Everything You Need to Know to Become an Expert on The Subject
Content marketing enables the creation of an engaging environment for potential customers to explore how your product or service can address their problems or fulfill their desires. By implementing this approach, you can effectively guide customers towards making purchasing decisions.
WriterAccess launches a new logo and brand identity
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients around the world. We purchased WriterAccess, a U.S.-based talent marketplace that provides professional writing services to a wide variety of clients. It was the perfect fit. WriterAccess has an innovative system in place […]
Rock Content Named on the 2022 Inc. 5000 List
An open letter to the Content Marketing Community we serve. Today we celebrate a significant milestone, as Rock Content has been awarded a spot on the Inc. 5000 fastest-growing private companies list. To me, this award demonstrates that we’re on the right track. Our mission is to “make Marketing better while having a positive impact […]
Rock University: New Distribution To Make More Educational Content Available For Our Community
I am proud to announce that we’re making big changes to the way we deliver courses and content for students at Rock University, Rock Content’s educational platform. To date, we have already helped more than 500,000 students across the globe become better digital marketers and sales professionals, with more than 25 certifications and 150 training […]
What Is Digital Marketing: The Ultimate Guide
Digital Marketing is any and all marketing that rely on electronic devices, and in extension, the internet. It’s the group of activities that a company (or individual) performs online to attract new business opportunities, create relationships, and develop a brand identity.
Ignore Google, Satisfy Users: The Major Shift In The SEO World Is Finally Here
A Formal Goodbye To The Good Ole Days If you, like me, have been doing SEO for more than 10 years, you probably have some memories of the “good ole days.” These were the days during which we could outsmart Google in order to rank first. Google was less sophisticated back then. Just like the […]
Rock Content Makes Latka 250 Fastest Growing SaaS Company List
Since 2013, we’ve raised $12 million to grow faster and build out our 400 person team to better serve you. Today, over 2 thousand of you use our tools and many of you have upgraded to our new product offerings giving us a very low customer churn rate. Thank you! As we’ve grown, our CEO, […]
Building content experiences — Letter to the reader of Rock Content Magazine #5
We’re giving importance to branding again, and we need to develop high quality content for this
Letter to the reader: the launch of Rock Content Magazine
Marketing departments have gone through drastic changes as a result of digital migration. Creative professionals, who once dominated the field, now work side by side with engineers and data scientists. Excel is more widely used than Photoshop, and acronyms such as CTR and ROI dominate the conversation. The use of data is one of the […]