An open letter to the Content Marketing Community we serve.
To me, this award demonstrates that we’re on the right track. Our mission is to “make Marketing better while having a positive impact on the world.” and we are moving fast to achieve that!
The Content Marketing industry is fragmented. This giant $400+ billion market lacks a category leader, and we are here to take that spot, helping companies create and deploy great Content Marketing strategies focused on delighting the audience while helping the business grow!
We now employ over 400 people remotely in 20 different countries and continue to hire globally. We serve 4,200 customers with a talent network that exceeds 85,000 freelance writers and designers.
These are great achievements, but there’s still plenty to be done!
We are continuing to prioritize Rock Content‘s primary mission through these four pillars:
The Social Impact for our Talent Network
We are creating daily opportunities for our extensive talent network members to flexibly make money doing what they love from anywhere in the world. These opportunities are reshaping their lives for the better in unique ways. As their individual stories unfold, we will continue to invest in the individual growth of our talent network through jobs and education.
Professional Education: Rock University
Our educational platform, Rock University, is central to both our mission and our growth strategy. We have already helped over 500,000 students globally to improve their Digital Marketing and sales skills with over 25 available certifications and 150 training programs in three languages, and we aspire to continue doing so.
Social Impact: Rock.Org
As we grow, our social impact initiatives, under the Rock.org umbrella, grow too. Created in 2019, we’ve already donated over 50,000 Digital Marketing courses to underrepresented groups — women, the black community, people with disabilities, and the LGBTQIAP+ community. We will continue to provide support on a larger, global scale. Additionally, we recently joined Pledge 1%, committing 1% of our equity and our time to support and finance projects that align with our mission.
Empowering CMOs with Content Marketing Solutions
Making the pivot to a content-first Marketing approach can be challenging for many CMOs, given the overwhelming need to accelerate the completion of vast amounts of quality content. Rock Content‘s multiple software solutions and world-class services team support our customers on multiple fronts to make high-quality content production scalable.
We believe in the power of content. Content is the fuel that drives the Marketing engine: blog posts for SEO, articles for thought leadership, Interactive content to engage prospects on their customer journey, and much more. Content brings value (and revenue) at every step of the customer journey, from awareness to advocacy.
In conclusion, we are honored to follow the steps of other exceptional alums, like Intuit, Microsoft, Jamba Juice, Timberland, Clif Bar, Patagonia, and Oracle. We believe this is only the beginning of what Rock Content can do in the Content Marketing space.
Being an Inc 5000 Honoree is truly a recognition that we are moving in the right direction. We are committed to continuing to grow our clients’ results, expand our global reach, and help even more CMOs and professionals achieve skyrocketing results with better Marketing and quality content while creating a positive impact worldwide.