How to Manage a Marketing Budget Efficiently: 4 Helpful Tools
Establishing and properly managing a marketing budget is more than just a good idea in today’s business world. It’s (...)
Shannon Hilson
Shannon Hilson
Rock Content Writer
Shannon Hilson is a full-time freelance copywriter, blogger, and content producer from Monterey, California.
Over the years, her work has appeared across various publications, blogs, platforms, and collections of all types and sizes.
She's also written top-tier copy for a wide range of businesses and individuals worldwide, including several Fortune 500 companies and numerous small businesses.
Outside of her professional work as a writer, Shannon also enjoys journaling, as well as writing short fiction and poetry.
And when she isn't busy writing in one capacity or another, she can be found cooking, reading, or studying various subjects of interest for fun and self-enrichment, including multiple foreign languages.
220 Posts published
Shannon Hilson
Essential Customer Interview Questions for Engaging Case Studies
Case studies are a powerful tool in your marketing arsenal, capable of highlighting your successes and showcasing your a(...)
Shannon Hilson
Social Media Marketing for Contractors: 8 Simple Tips to Attract Clients
Social media marketing is an essential part of attracting clients in any industry, including contracting. Here’s what (...)
Shannon Hilson
Market Research Survey: How to Do One and Questions to Ask
Before you can put together a winning marketing strategy, you need a well-developed working understanding of your target(...)
Shannon Hilson
How to Create a Killer Real Estate Content Marketing Strategy
Content marketing is an integral part of any well-rounded business strategy, including for those in the real estate indu(...)
Shannon Hilson
Vanity Metrics: What Are They and How to Address Them
KPIs are everything when it comes to measuring business growth and campaign performance, but not all metrics live up to (...)
Shannon Hilson
AI Market Research: Tools, Techniques, and Trends
As we move into 2023 and beyond, Artificial Intelligence becomes an even more powerful tool for simplifying and enhancin(...)
Shannon Hilson
What Is NPS and How To Boost Customer Loyalty?
A positive customer experience is essential to building healthy client-consumer relationships that lead to success, and (...)
Shannon Hilson
Unveiling the Best Content Creation Platforms: Analyzing Top Competitors
A streamlined content creation strategy is necessary for digital-age businesses looking to get ahead, and the right cont(...)
Shannon Hilson