Don’t Know Which Kind Of Marketer You Want To Be? Check The Main Marketing Roles And Titles

If you’re interested in becoming a marketing professional, you’re not alone. The marketing industry is (...)

Rock Content Writer

Apr 14, 21 | 6 min read

From Copy To Design: Best Practices To Build Legendary Interactive Pieces

Interactive Marketing doesn't stop growing. That's why you need to understand the best practices for creating interactiv(...)

Cayo Woebcken

Apr 12, 21 | 9 min read

Your Lead Generation May Stay The Same — Unless You Focus on Data-Driven Content Marketing Today

Well-written, attention-grabbing content is what can set you apart from your competitors. It can also create loyal custo(...)

Laura Bernardes

Apr 12, 21 | 8 min read

How Storytelling Can Transform Your Company’s Marketing

What drives us to buy and acquire new products, goods, or services? Our needs or our wants? When it comes to the in(...)

Dimitri Vieira

Apr 8, 21 | 11 min read

Strategic Storytelling: Where Business And Stories Meet

First episode is here. Second episode is here. Ben Horowitz is a startup founder and VC expert. He has investe(...)

Giuseppe Caltabiano

Apr 6, 21 | 5 min read

Strategic Storytelling: Where Business And Stories Meet — Campbell, Vogler And The Classic Hero Journey

First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a literature professor (...)

Giuseppe Caltabiano

Apr 5, 21 | 11 min read

Why Every High Tech Company Needs A Growth Manager — And How To Do It Right

High tech companies need growth managers to pinpoint their products’ growth opportunities, develop strategies(...)

Rock Content Writer

Mar 29, 21 | 8 min read

How to Measure and Track Content Performance: 8 Tips on How to Improve Your Digital Content’s Performance

It’s impossible to fix something if you don’t know it’s broken. And that certainly applies to your digital marketi(...)

Rock Content Writer

Mar 29, 21 | 16 min read

What Is The Role Of The Buyer Persona In Content Marketing?

The role of the buyer persona in Content Marketing is to drive content creation. It helps you understand your brand's av(...)

Stephanie Mansueto

Mar 26, 21 | 7 min read