4 Digital Marketing books that every marketer needs to read

    Digital Marketing is one of the best ways to get closer to consumers and strengthen the digital presence of your brand. But even if you get positive results with your strategies now, you must consider that things are changing faster

    That being said, you need to stay on top of news and trends, right? 

    There’s nothing better than knowing which are the best Digital Marketing books to read. With a higher level of depth, you can discover a different approach and a more efficient strategy. 

    Besides, you’ll find out some options for Digital Marketing channels to invest and learn new possibilities to strengthen your company.

    The good news is that there are books with topics that can be useful for the most different objectives of your strategic planning.

    Here you’ll see:

     

    How important is it to increase your knowledge?

    No matter how satisfactory your company’s results are, the high competition in the market and the increasingly demanding consumers make professionals who seek to differentiate themselves increase their knowledge.

    Books, then, become an extremely valid option to delve deeper into relevant subjects and take advantage of the Digital Marketing benefits.

    After all, no matter how much you read quality blog posts, download ebooks from Digital Marketing experts, and watch videos on YouTube, the depth of the subjects covered is not as high as a book

    So, knowing which are the best Digital Marketing books to keep up with may end up becoming a competitive differential!

     

    Which are the 4 Digital Marketing books that you need to read?

    Want to know how to become a digital marketer and differentiate yourself from your main competitors? 

    We’ve listed 4 Digital Marketing books for you to learn more and adopt increasingly efficient strategies for your business

    Check them out!

    1. Epic Content Marketing — Joe Pulizzi

    Within a scenario full of dubious information and content filled with clickbait, how to stand out in the eyes of consumers? 

    That is exactly what Joe Pulizzi is about in his book. He teaches you how to find the content format that’s useful to get more engagement with your readers, avoiding waste of resources and time.

    Why read this book?

    The internet is full of content, and if you want to differentiate yourself from the competition, you need to create more exclusive and personalized materials.

    How to do that? By approaching the consumer with the right content at the right time, increasing the chances of impacting who matters.

    The book reinforces the importance of not wasting any contact with the user you want to convert.

    2. Jab, Jab, Jab, Right Hook — Gary Vaynerchuk

    Gary Vaynerchuk’s book addresses an increasingly popular subject within Digital Marketing: social media

    The author shows in his book an overview of strategies and tactics that work within these platforms. 

    Drawing a parallel with the calmness needed to take down your competitors in a boxing ring, it is an excellent guide for social media.

    Why read this book?

    While you need to be always present and focusing on the consistency of your communication, you also need to differentiate yourself from other competitors. 

    Vaynerchuk will help you find the balance within your strategies and thus take advantage of the characteristics of each social media efficiently.

    3. How Innovative Businesses Are Turning Marketing Cost Into Profit — Robert Rose

    Along with Joe Pulizzi, Robert Rose shows in this bookwhat you need to do to turn the costs of your marketing actions into higher and higher returns for your company

    How can you do that? 

    By changing the way you look at how your Marketing department works and following the changes that are transforming not only the market but the whole society.

    Why read this book?

    As much as you know the most varied types of Digital Marketing exampleslong-term results will only appear consistently if your company changes its approach to gain consumer confidence. 

    The author shows innovative ideas and strategies that will help you turn costs into returns for your company.

    4. Permission Marketing — Seth Godin

    Considered one of the leading names in Digital Marketing today, Seth Godin addresses in his book the importance of changing the way of communication with the user

    Instead of hindering programming and what the consumers want to do, the author reinforces the importance of having their permission to make contact

    That increases the chances of sending the message successfully.

    Why read this book?

    Consumer behavior has changed, and according to Godin, the concept of “Interruption Marketing” is no longer as effective as it was before. Therefore, the author proposes a different approach to get the user’s attention.

    How can you do this? By voluntary consent from those on the other side, contacting only people who have some interest in your products and services. This way, you’ll attract customers who are more loyal to your brand.

    Within our list of suggestions, some of the Digital Marketing books will be useful for the success of your strategies

    Whether it’s getting to know new Digital Marketing tools or checking out a more in-depth guide about Content Marketing, something will interest you. 

    The most important thing, however, is to continue improving the performance of your strategies.

    Besides going deeper into issues relevant to the success of your company, it’s also essential to follow the main news, right? 

    Then check out another of our content that may be relevant to you: what Digital Marketing trends you need to know in 2020!

    Share
    Rock Content Writer Rock author vector
    Content writer at Rock Content.

    Subscribe to our blog

    Sign up to receive Rock Content blog posts

    Related Posts

    Want to receive more brilliant content like this for free?

    Sign up to receive our content by email and be a member of the Rock Content Community!

    Our site is customized for each country we operate in.

    Go to English website ->