8 Digital Marketing courses to boost your career

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly.

After all, to survive and thrive in the modern world, marketers need to keep updated, and that’s how you can do that. 

Fortunately, the internet is full of good alternatives for those seeking to study and evolve. You can get a whole new world of ideas and discover new insights with online programs. 

In this article, we’re going to review some good examples of marketing courses that you can find on the web. Make sure to check it out and get ready to reach the next level.

These are the topics we’re going to address:

• The importance of courses
• 8 courses to improve your expertise

 

The importance of courses

First off, a few paragraphs to specify the importance of studying frequently. Well, as you know, the marketing world changes too fast.

New ideas, methodologies, and strategies arise on the horizon in the blink of an eye. Often, we find ourselves thinking that our way of doing things is already obsolete. There’s always room to grow.

So, if marketers want to keep improving their results and maintaining their businesses competitive and healthy, they have to go with the flow. That means studying what’s new and reevaluating approaches. 

Take Google, for instance. Its algorithm for the search engine is always getting smarter to serve better customers, which means it often creates new demands for marketing teams.

For example, back in the day, repeating keywords even if they weren’t making any sense was just right. Today, it’s a sin.

Also, some time ago, Facebook was just an emerging channel, and, nowadays, it’s the most popular social network. That means brands had to reallocate and adjust their strategies to include Facebook as an essential medium.

The world of SEO, Content Marketing, Email Marketing, and Inbound Marketing is always moving, because the customer behavior also changes really fast.

People tend to follow what’s exciting at the moment, and that influences their buying decision. Thus, marketers need to go where people go because our goal is to catch them wherever they are.

8 courses to improve your expertise

So, here are the most effective options for marketers on the internet.

1. Google Online Marketing Challenge

For those who still don’t know, Google offers a very interesting course online. 

Students get to see a lot of crucial concepts of Search Engine Marketing, Search Advertising, Analytics, and other subjects.

They can learn how to make their businesses relevant on the web and how to promote the brand properly. 

But the most exciting aspect is: it’s all part of the practical experiences that last up to four weeks.

Google will give you a monthly budget for you to run a campaign to advertise a real non-profit organization. 

Then, you can even get feedback and a certificate. Also, there’s no need to pay for any of it. 

2. Inbound Marketing by Hubspot

The Inbound Marketing certification offered by Hubspot has become famous on the market.

This because Hubspot itself created the term Inbound Marketing in the year 2005. 

So, as you can imagine, they know how to guide you to get great results out of that method.

You can study everything from building a blog from scratch to Email Marketing and Social Media from an Inbound perspective.

There are 12 courses with 4 hours of content about what’s trending on marketing right now. After passing their exam, you get a badge and a certificate. And it’s also free.

3. Digital Marketing Full Course Bundle on Reliablesoft Academy

You can find a bunch of excellent courses on Reliablesoft Academy. However, here’s one that encompasses them all: Digital Marketing Full Course Bundle. 

It’s recommended for those marketers longing to increase sales and boost traffic.

Reliablesoft Academy course is a paid option — it costs US$ 87 — but once you pay for it, you have full access at any time. Then, you can study those classes at your own pace. 

The good thing about it is that the Academy often updates the lessons to include new elements.

You can learn Content Marketing, SEO, Email Marketing, Social Media, Google Analytics, and so on. There are 8 courses and 54 lessons. And, of course, students can get a certification at the end. 

4. Udacity Digital Marketing Course 

There’s also the Udacity Digital Marketing Nanodegree, a complete alternative that teaches you everything from Marketing fundamentals to SEO and SEM over 3 months.

A monthly fee is required for learners to get access: $399 per month. Then, students get tutored by technical coaches who give them useful pieces of advice on their careers.

5. Coursera’s Digital Marketing Specialization

“Marketing in a Digital World” is the name of a well-recognized course on Coursera. 

It’s online, and a professor from the University of Illinois teaches it. This one is part of a series about Digital Marketing.

Also, it’s free and focuses on teaching people how to get concrete results with the right strategy. It lasts approximately 29 hours, and it’s worth a certificate at the end.

6. Advanced Analytics by Google Analytics Academy

Our second pick from Google is this Advanced Analytics by Google Analytics Academy. 

You can enroll it without the need to pay for anything and complete it in about 6 hours. 

You’ll study how to analyze numbers on a report, segment an audience, and conduct a remarketing campaign. 

You can also get a certificate to showcase your new skills. 

7. Marketing Measurement Strategy at edX

This one focuses on measurement strategy, with a practical approach. 

Marketers can learn how to identify trends, predict events and outcomes, and handle metrics in general.

Then, they can follow what’s happening with their traffic and make important choices to improve the scenario. 

It’s free, although the certificate’s not, and you can finish it after watching it for 4 weeks.

8. WordStream’s PPC University 

PPC University also gives you a sound vision of how online paid advertising works. 

There are three different courses you can choose, depending on your level of knowledge on the subject: PPC 101, PPC 102, and Advanced PPC. 

To help you endure the journey, they give you a lot of tips, insights, and tools such as whitepapers and webinars. 

It’s a lot of useful content to enhance your online marketing skills and help you get the best out of your campaigns.

As we’ve seen, there are many Digital Marketing courses available online today. 

You can learn new concepts and strategies, and also update those you already use. By doing that, you’ll increase your expertise and get better at your job.

If you’re interested in gathering more ideas to improve your digital strategy, stay with us, and read this article with the top 4 Digital Marketing books to read this year!