Instagram is now one of the most popular social networking applications in the world. It now has more than a whopping one billion monthly active users from common people, content writers and bloggers, marketers, and business owners.
So it can provide you with a unique audience reach compared to other social platforms. You can make most of it in order to grow your business and strengthen your bottom line.
If you want to keep your followers and increase your niche impact, you should create informative content and gain enough engagement. Marketing on Instagram can then be easy if you do it based on an efficient strategy.
In this post, we’ll try to explain some practical marketing advice to optimize your business activities on Instagram!
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Business profile
The first important action you should take is to create a business profile on Instagram. Just by tapping on “Switch to Business Profile” in setting, you:
- Will provide your followers with an easy way to contact just like a website.
- Can advertise without Facebook’s advertising tools.
- Can also access Insights, a very useful data analysis tool to assess your performance.
Insights
Based on Instagram’s help: “Instagram Insights lets you learn more about your followers and about how your content performs with your audience.”
Using Insights, you can check statistics such as impressions, engagement data, etc. You can also have information about age, gender, location, and most active hours of your followers.
Make the most of this free tool to know how followers are engaging with your content. It is essential for your social media marketing strategy and for boosting your business.
Stories
Another free tool, which you can take advantage of to increase your followers and make them buy your product and service, is Stories.
There are different kinds of content like photos, short video, rewind video, live video, or Boomerangs that can be made via Stories.
Remember that Instagram Stories is a kind of “slideshow” and users can watch them only for 24 hours. However, they can be saved and reposted whenever you want. Photos and videos will be shown in a sequence that you added to the story.
Tag other accounts in Stories is another important aspect of it for either personal users or businesses. It would be influential in your collaboration with other brands or even influencers.
Influencers
One of the most cost-effective ways of reaching niche audiences and increasing your followers is influencer marketing.
People always follow the suggestions of influential persons. So, if influencers offer specific products/services, more people will buy them.
Accordingly, you should start with identifying influencers active in your niche. You’d better use tools like Crowdfire and Awario to find highly-engaged influencers.
It’s important to know that many influencers cannot promote your products/services well, although they’ve thousands of followers. Detailed information about influencers’ on social media, especially on Instagram, is very important.
User-generated posts
Another important technique to boost your sales is using their posts to influence people to buy your products. When people see other common people are using your product, they will highly likely become your customers.
Also, it is the easiest way of creating content for your social media marketing without spending time and money. So, ask your customers to take high-quality images with your product and send them to your account.
Actually, you can kill two birds with a single stone. Many people want to be seen on important pages and become a famous person. When you use their photos on your page, they will definitely share them with their connections, which will bring more followers. Of course, you should choose photos meticulously to match the tone of your content.
Scheduled posting
One of the worst mistakes you can make on Instagram is posting limitless and without any certain schedule. If your followers face your advertisements on their news feed whenever they connect to the app, they will probably unfollow you.
So, you should adopt an efficient approach to balance your presence on their page. In other words, you should not bother them with “please buy it” posts.
You should try to find peak days of weeks and also peak hours of days when your target people are online.
Of course, it is not easy to formulate such a thing, especially for global businesses. But you can start with posting on the first and the last working days of each week, depending on your country.
Also, the first and the last hours of each working day are approximately the most probable connecting times for many people. Then you can track the reactions and optimize your Instagram posting schedule accordingly.
Automation tools
You can use several useful automation tools to appear consistently on different social media platforms. Many brands use automation to optimize their presence on social media.
This is particularly useful when you’re running several accounts on different platforms. You can save plenty of time and money by using AgoraPulse, Hootsuite, Buffer, Crowdfire, and CoSchedule.
Also, the possibility of making mistakes during posting will significantly decrease by utilizing social media automation tools.
Creative content
Perhaps the most important matter in Digital Marketing is content generation. All your content must be new, creative, and informative.
Without a good piece of content, you cannot broadcast the name of your brand, so all the above techniques would be useless.
If you want to affect your audience efficiently, you’d better study major aspects of the human brain. In fact, the logical and emotional behaviors of your customers are controlling by the left and the right sides of their brain, respectively.
You should consider both of them in your content to attract the attention of your audience. Creativity is key to reach such influential content affecting the mind of your audience.
Fortunately, Instagram is a fully visual platform, so that you should just take care of multi-media content. Of course, the effect of multi-media is more than text, and the only matter you should consider is using high-quality and creative graphics in your posts.
Do not forget to use creative captions, hashtags, comments, replies, etc. to engage your followers more effectively. Use polls to get the opinions of the followers on the quality of your content.
The lack of creativity can even result in a dramatic drop in the followers of influencers. Finally, they will have to put their Instagram account for sale at a very low price.
Conclusion
Digital Marketing is not an easy task, and you should study more deeply and work hard to become a successful marketer. You should have a comprehensive plan to use all the above techniques accurately and thoroughly.
You should be carefully watching the changes in attitudes and trends. Being ready before changes is very important for you to be able to out-compete the rivals.
Social Supplement wrote this content.
