Interactive content is content that depends on the active engagement of users.
Rather than passively engaging with content, users become a part of the experience and create their own, unique content experience based on their own actions and entered information.
Interactive content is becoming more and more popular among marketers for the many benefits it provides.
However, like with most things, there are some potential downfalls to interactive content.
There are some common interactive content challenges that make the creation of this type of content more difficult and complicated.
When you can understand these challenges, you can find ways to overcome them and create better experiences for both you and your customers.
In this article, we’ll help you understand why interactive content matters, and help you learn about the common interactive content challenges that you will face.
Then we’ll give some ideas of the best interactive content creators you can use in your business today.
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The Benefits of Interactive Content
Interactive content can help you improve your marketing efforts in many ways.
It captures the attention of your audiences, which reduces bounce rates, increases conversions, and leads to higher levels of engagement.
It also helps your brand stand out from the crowd and become more recognized.
If you have specific, enjoyable content experiences, it helps your customers trust your brand and your business more, which helps increase revenue and profits.
Interactive content is also more enjoyable for customers.
They like using it and the right interactive tool can bring them back time and time again, as they get a different experience each time they use it.
This can increase your leads and further develop your brand’s reputation.
Interactive Content Examples
Interactive content comes in many forms.
Almost all traditional types of content can be edited and upgraded to have interactive elements, like interactive buttons and layouts.
However, here are some examples of interactive content that you can use in your own marketing strategies:
- White Papers
- Social Media Posts
- Landing Pages
- Augmented Reality Overlays
- 360 Degree Walkthroughs
Interactive Content Challenges
Let’s dive into the challenges that you might face when coming up with interactive content strategies.
These common interactive content challenges might seem overwhelming at first, but there are solutions to address them and ensure that you are moving forward in the right direction.
Challenge #1: Human Behavior
A significant part of planning out interactive content is trying to think about what it is your customers are looking for in an interactive experience and delivering that to them.
However, predicting human behavior and getting into the minds of your customers is not an easy task.
In fact, you can quite often think customers want one thing, and it turns out they want another.
In order to resolve this challenge, you need to begin by taking a step back and closely examining your customer base.
Gather data and carefully analyze it to see who your customers are and create detailed profiles of them.
This will help you understand their needs more accurately and then create strategies for interactive content that match their behavior.
Challenge #2: Lack of Experience
If you are new to interactive content, then creating it can be an uphill battle.
If you don’t have experience with this form of marketing, you might not know where to start or you may be uncertain of how to manage the more technical aspects of interactive content creation.
In order to resolve this problem, take the time to educate yourself and your team on interactive content types, strategies, approaches, and more.
Make sure that you are doing everything you can to stay ahead of the trends and take courses, watch demos, and ask questions as needed.
Challenge #3: Low-Quality Content
Interactive content doesn’t achieve the desired results if it is created with low-quality content.
When your team is under pressure to create high-quality content for your interactive elements, it can slow things down and lead to delays.
You need to ensure that your content matches the same level of sophistication that your interactive content is aiming for.
In order to create better content, you can start by repurposing great content that you already have before building new assets.
Examine your current marketing material and leverage items that can be used in interactive content that won’t overwhelm your team as you begin to explore this new marketing strategy.
Challenge #4: Inefficient Channels
Another major challenge with interactive content is timeous, effective delivery to your customers.
You need to know where your customers are, what platforms they use, and when they are most active. Then map out all of that information into the buyer’s journey so you know at what stage they are when they interact with your content.
It’s a lot to take in when you are starting an interactive content strategy.
To address this problem, make sure that when you are developing customer profiles you are learning about what channels your customers use and what types of content they enjoy most.
This will help you build better strategies for your interactive content and make sure it gets to customers when they need it most.
Challenge #5: Insufficient Funds
Interactive content can be expensive.
Many companies don’t have the funding or buy-in needed to invest heavily in interactive content when they first begin to explore the strategy.
Getting approved for a bigger budget will depend on results, so you need to make sure that your first venture into interactive content is successful.
Start by picking a specific area you want to test your content in, and put what money you have towards that single approach. This will help you prioritize your tasks.
Carefully evaluate all the data you get from this interactive element, and use that to improve your strategy moving forward.
You can also supplement with free templates and tools as you get started.
Interactive Content Tools
Now that you know what types of interactive content challenges you will need to overcome, let’s explore interactive content tools.
These tools will help you create the elements of interactive content you will need in order to implement successful strategies.
Tool #1: Ion by RockContent
Ion by RockContent is a powerful interactive content creator that is used by top brands.
It allows you to create tailored, unique interactive experiences for your customers while capturing important data, generating new insights, driving engagement and awareness, and enhancing your lead generation and revenue intake.
Explore the tool today and see how it can improve your interactive content strategies.
Tool #2: ThinkLink
ThinkLink is a tool that allows users to add dimension and life to their photos and images that keeps customers engaged and focused for longer.
It helps to reduce bounce rates and create different points of interest in a single photo or image.
By creating a rich media environment, this interactive content tool lets customers choose their own direction and plan out their own experiences.
Tool #3: Ceros
Ceros is a tool that helps users in multiple channels, including eBooks, infographics, digital magazines, lookbooks, and catalogs.
This tool adds elements like video, interactive buttons, animations, and other dynamic tools to your content in order to engage your audiences and provide a deeper, richer overall experience when interacting with your brand.
Tool #4: Outgrow
Outgrow is an interactive content tool that provides users with hundreds of free templates in order to add interactive elements to content that otherwise would be plain and traditional.
This tool makes integrating interactive content into your site easy and also gathers important data that you can use going forward to inform your interactive content strategies.
Tool #5: SnapApp
SnapApp is a tool that provides many different types of interactive content, including galleries, contests, sweepstakes, calculators, assessments, white papers, infographics, and polls.
It provides a wide range of different interactive content types so that users can pick what works best for their individual strategies and then carefully integrate that interactive content where it makes sense.
Interactive content provides users with a wide range of benefits, including increased engagement, higher conversion rates, and more brand recognition.
However, there are always going to be complications and challenges that arise with marketing tools.
When you know what interactive content challenges you will face, you can come up with an approach to address those issues and move forward smoothly.
Interactive content can come in many forms.
While most types of interactive content exist on your website, you can expand into other areas in order to bring better experiences to your audiences.
If you want to learn more about what interactive content can do for you, check out our blog on interactive content PPC ads. There you’ll learn how interactive content can bring you more leads and increase your ad clicks. Get started today!