Marketing Calendar Software: Why You Need One And The 6 Best Options Available

Updated: May 20, 2022
Marketing Calendar Software: Why You Need One and The 6 Best Options Available

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You already know that relying on a well-organized editorial calendar is fundamental to the success of any Content Marketing strategy.

The resource serves to guide the entire process of planning, developing, and publishing materials on the Internet, aiming to increase the brand’s reach and relevance. 

However, when we look at the broader picture of the Marketing department, we realize that the various activities carried out by professionals in the sector involve much more than creating content. So, it is necessary to count on a tool that facilitates the entire marketing process’s management. 

This is where Marketing Calendar Software comes in, a solution that seeks to offer the user a rich and agile experience in the delegation and monitoring of tasks. 

By outlining the 6 best options available, this text will help you determine which is the best choice for your company.

Continue reading and learn!

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What to look for in a Marketing Calendar Software?

To understand what factors you should evaluate when choosing your Marketing Calendar Software, you need to keep in mind what advantages you can expect from this type of product. 

The tool must provide a responsive and user-friendly design to ensure your team’s prompt adaptation. 

As you will see in this text, the best available options include features that make the user experience very intuitive, such as the possibility of editing tasks with actions as simple as dragging and dropping a card. 

Another point you should pay attention to is the visual design of such platforms. Those that offer features such as the use of colors and icons facilitate the organization of workflows and the very understanding of employees. 

As we are talking about a tool to be utilized by teams, it is fundamental to ascertain if the platform in question offers the right environment for collaboration between teams. This is fundamental as it ultimately keeps your professionals engaged, motivated, and productive. 

To ensure that you can use all the resources offered without major problems, it is vital to check the vendor’s support policy. Keep in mind how often, when, and where you can seek help if you ever need it. 

As we mentioned in the introduction, another advantage of a Marketing Calendar Software is that the platform includes editorial calendars but is not limited to them. Therefore, it is crucial to look for information about the different features offered by each option. 

The ideal is that the solution provides integrations that allow you to centralize the entire planning and execution process in a single place. 

Last but not least, it is worth keeping in mind the financial factor. Therefore, when evaluating the different options, pay attention to the variety of plans offered, and determine which ones fit your budget.

Also, it is always worth asking about the possibility of setting up a customized plan according to your objectives. 

Without further ado, we will now list and detail the best alternatives available in the market. Keep reading!

1. Visually

Visually is a complete tool for managing and monitoring your Digital Marketing strategy. 

The solution includes a collaborative platform where you can contact your teams, delegate tasks, pass feedback, and revise your creative teams’ work. 

Visually also allows you to launch content projects quickly and intuitively, using the various templates provided by the tool. 

You can produce:

Using the software, you can also get in touch with over 1000 carefully selected creative professionals. 

Designers, writers, animators are matched with your project according to your company’s characteristics and objectives. 

When it comes to price, Visually adopts a very flexible policy. To start using the platform, you need to fill out a form specifying your project’s details and have a representative contact you. 

Once you accept the quote, you can start enjoying the solution’s benefits. 

2. Wrike

A leading player in the Marketing Calendar Software market, Wrike is a platform that has been gaining prominence due to its ease for the management of remote teams.

The tool ensures efficient internal communication and facilitates collaboration between creative teams and other professionals. 

Another point that calls attention is its versatility: Wrike can be applied to satisfy the needs of an entire corporation, but can also be used on a smaller scale, as in a temporary project.

You can easily configure Wrike to meet the demands of all working styles. 

The tool is also an excellent application for collecting and analyzing relevant data, which end up becoming fundamental assets for any company’s success.

In order to protect such valuable information, the product also relies on advanced security features: it allows companies to own and manage keys to their encrypted data.

3. CoSchedule

CoSchedule Marketing Calendar allows you to centralize all your marketing efforts and activities in a single platform.

By using colors and icons to differentiate projects, tasks, and responsible teams, the application provides an easy overview of the strategy and helps you to prioritize the most urgent actions. 

You can also use CoSchedule’s sharing resources to report the progress of your approaches to your superiors. This helps prove the efficiency and relevance of the efforts conducted by your department. 

The software is also extremely flexible, something indispensable in an oscillating sector such as marketing. 

If you see the need to make any strategy changes, you can quickly alter the schedule and ensure that all teams are aware of all changes. 

You can try CoSchedule for free for 14 days. After this period, it is necessary to subscribe to the service, which costs $29 USD per month, per user.

4. CrossCap

Easy setup, navigation, and visualization. These are the highlights presented by CrossCap on its homepage. 

In fact, the platform is known for being extremely intuitive, facilitating use even for professionals without technical skills. 

The tool centralizes all your marketing activities onto a dashboard, which can be viewed according to various filters. 

Besides, it allows integration with other software, which paves the way for you to customize the calendar to best fit your workflow. 

Users of the platform can access it from their own mobile devices. All you have to do is download the apps specially developed for tablets and smartphones. 

In CrossCap, you can configure your campaigns according to your specific KPIs and then have access to performance reports that focus on evaluating those metrics. 

There is no information on pricing, so you will need to contact a sales rep. Before you receive your budget, you can use the demo version of CrossCap, which is available for free. 

5. is another Marketing Calendar Software that promises agility in project planning and execution. The platform allows teams to add tasks to their workflow, creating a collaborative environment, and encouraging proactivity among employees.

Used by over 100,000 companies worldwide, this solution offers customizable workflow templates that allow you to mold the calendar in accordance with your strategy. 

In addition, automation features make your employees’ routine more effective by letting the machine handle less creative and more repetitive tasks.’s dashboard includes valuable insights on your campaign development and on the team’s performance. To ensure compliance with deadlines, you can activate time tracking applications and view detailed reports on each process.

The solution is available in over 10 languages, including English, Portuguese, French, Spanish, and Japanese.

You can test the tool for free, but afterward, you must choose one of the 3 plans available, which vary between $5 and $10 USD a month. It is also possible to create a customized corporate plan. 

6. Newscred

Our list’s final option is Newscred, a Marketing Software Calendar that facilitates the coordination of all marketing activities based on a single platform. 

In addition to features common to the previous options, this application allows you to provide shared visibility for key stakeholders.

You can configure the calendar to visualize it according to the primary needs of your team. This makes it easier to focus on your business’ most effective campaigns and tasks, achieving increasingly tangible results. 

All processes are monitored and can be transformed into detailed reports that help determine the approach’s strengths and weaknesses. 

If changes are necessary, even last-minute ones, it is possible to modify the schedule quickly and, of course, communicate to all employees about eventual changes in their workflows. 

Newscred has no predetermined plans. If you are interested in using the platform, you need to fill out a form and wait for a sales rep to contact you. 

By using a quality Marketing Calendar Software, you will have access to all the resources necessary to plan, execute, and monitor your campaigns, ensuring collaboration between teams. 

This way, you will be able to conduct your strategy with greater efficiency and achieve increasingly better results. 

Interested in tracking your calendar with Visually? Contact us and get a quote!

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