When it comes to digital marketing, search engine optimization (SEO) is still one of the most reliable methods to drive traffic to your website.
The numbers back up this statement, as 68 percent of all online experiences start with a search engine. Also, B2B marketers overwhelmingly (61 percent) say that SEO marketing generates more traffic than other methods.
One of the primary challenges of SEO, though, is keeping up with Google’s algorithm updates.
As you probably know, Google dominates the market, with over 90 percent of all searches starting on its platform.
No other search engine comes close, and that figure is unlikely to change anytime soon.
So, what can you do as a business or agency that needs to stay up-to-date with algorithms and SEO best practices?
Fortunately, tons of blogs and websites are dedicated to SEO, so all you have to do is follow them.
Even better, we’ve compiled a list of the top 8 SEO agency blogs that can help you maximize your return, so you don’t waste time or energy on strategies that don’t work.
Why Follow an SEO Agency Blog?
If you’re new to the world of SEO, following top-tier blogs can give you valuable insight into things like:
- Algorithm Updates – Google keeps its algorithm a closely-guarded secret. However, the company does provide some general information about these updates when they occur. Agency blogs can digest this information so you can turn the programming into actionable steps.
- Keyword and Search Trends – How people use search engines today is much different than how they did a few years ago. Also, the types of keywords your clients want to rank for may shift and adapt based on people’s needs. Reading these blogs can help you understand where the next trend is coming from so you can get ahead of it.
- Best Practices – SEO is far more than just adding a few choice keywords to your pages. The entire process is very detail-oriented and can be time-consuming, depending on the size of your site. An SEO agency blog can help you understand how to build your client’s pages, so they’re optimized while still creating value for their audience.
Top 8 SEO Agency Blogs
There are literally dozens of different blogs out there, and some of them focus on all aspects of digital marketing, not just SEO.
However, we believe that these are the top-rated sites for optimization.
As a marketer or agency, you can stay ahead of the curve by following one or all of these blogs.
Neil Patel has been writing his blog since 2005, so he has almost two decades of experience and insight.
This blog isn’t just focused on SEO, either – he does deep dives into a wide variety of marketing topics.
What we like about Patel’s blog is that he breaks down each concept into more understandable terms.
So, instead of hitting you with a bunch of jargon and expecting you to know what he’s saying, Patel keeps it simple.
This writing style makes each blog post ideal for beginners who may not know much about SEO and digital marketing.
Because Patel has been in the game for so long, he offers some incredible insight you won’t get from other sites.
He’s seen how digital marketing has changed over the years, so he has a unique perspective. Basically, no matter where you’re at with your marketing goals, Neil Patel’s blog can help.
As you’ll notice on this list, many SEO agency blogs come from digital marketing companies.
Although you may not be trying to hire these companies for marketing, the blogs give you insight into the competition.
SEMrush is a leading SEO marketing firm that also handles all other aspects of digital promotion.
This blog works well for beginners and experienced marketers because it explains the essential elements of optimization.
Once you’ve established a strong foundation, you can look at the blog for insight and recommendations on leveraging that optimization to get more traffic for your clients.
SEMrush’s blog has been around for a while, so be sure to scroll through its archive for helpful information.
Because Google holds the highest market share of searches, it makes sense to read the company’s blog.
After all, you know that the information is up-to-date and accurate because Google is the one creating it.
That said, this blog can be a bit technical and heady, so we only recommend it if you know SEO terms.
If you’re still learning the ropes, you’ll want to come back to this blog once you’ve mastered a few techniques.
Another advantage of reading the Google Search Blog is that each article relates directly to Google search results.
So, if you’re primarily focused on SEO, you don’t have to scroll through irrelevant information about other marketing tactics.
MOZ is another leading expert in SEO strategies. As you may imagine, the MOZ blog is insightful and up-to-date because the agency uses the tactics it promotes in its blog.
One way that MOZ stands out from other SEO marketers is that it also focuses on local optimization.
If your clients are running a brick-and-mortar business (i.e., a restaurant or retail shop), these posts will be extra valuable. Since local searches can make or break a business’ bottom line, it pays to know how to rank higher in those results.
Overall, this blog is a mix of beginner and intermediate-level information.
Some articles are geared toward industry insiders, while others can help marketers at all stages of their growth and development.
If you’re already familiar with SEO and want a blog that gives you more than just the basics, Search Engine Land is an excellent choice.
This blog is geared toward agencies that need more insight than just how to write title tags. These articles also span across platforms and niches, such as social media and e-commerce.
Overall, this blog works well if you have a decent SEO foundation and are looking to boost your marketing strategies with specific changes.
This blog is not designed for newbies.
Since this blog is from SEO.com, you know it will focus solely on search engine optimization.
However, unlike other blogs that speak generally, SEO.com focuses on specific industries.
For example, one article may be about how SEO can help dental offices get more patients, and another blog could be focused on locksmiths.
This kind of granular approach helps all sorts of businesses understand how to apply these tactics to their industry.
As a marketer, this information can help you connect with your clients. While SEO.com’s blog is not comprehensive, it’s updated regularly, so there’s always a reason to come back.
Clicta Digital is another marketing agency that offers a wide array of services for businesses of all shapes and sizes.
As a result, this blog covers most of the basics and provides insight into how to utilize various strategies.
For example, if you’re new to Google Analytics, you can read a post about leveraging that data for better optimization.
Overall, this blog works well as a generic repository of SEO information.
Clicta Digital also seems to favor online and e-commerce businesses more than brick-and-mortar operations.
Our final SEO blog is another generic option from a digital marketing agency.
Posts cover the basics of how to leverage SEO to build traffic, but some articles are a bit more niche.
SEO Service Agency is mainly focused on generating as much traffic as possible, so posts tend to focus more on that than other aspects of SEO.
There are also some great posts discussing how social media can influence optimization and web traffic.
Top SEO LinkedIn Influencers to Follow
While blogs can give you lots of actionable advice and information, they can only go so far.
Following SEO influencers on social media like LinkedIn gives you more perspective. Also, these platforms allow you to receive updates and tidbits in real-time rather than waiting for a new blog post to drop.
Here are our picks for the top three LinkedInFluencers talking about SEO.
Hyder is the CEO of Zen Media, which is a pretty big player within the world of digital marketing.
Hyder has been very active on social media from the beginning, so she knows how to share bite-size nuggets of information.
She has also worked with some of the biggest brands in the world, so she knows a thing or two about how to scale up different marketing strategies.
Fishkin is one of the founders of MOZ, meaning he’s well-versed in SEO tactics.
While he’s mainly focused on his new venture SparkToro (a research engine), he still dabbles in SEO.
Patel is super active across the board on different sites and social platforms.
If you follow his blog and his LinkedIn profile, you’ll get even more insights and tidbits on how to grow your business.
Again, Patel focuses on all aspects of digital marketing, but his takes on SEO are super valuable.
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