What is Content Writing and 7 of the Best Services

Whether you’re looking to scale your content production for your marketing strategy or simply want to take your website to the next level, there are now plenty of great content writing services that can help. 

But how do you know which one to choose? 

We’ve got you covered with an introduction to some of the best content writing services out there, complete with a breakdown of what each has to offer. 

Definition and Importance of Content Writing Services

Content creation services are professional-level services designed to streamline the process of planning, creating, optimizing, and publishing content for brands, businesses, and organizations.

Although offerings may vary from one service to another, common content options include blogs, social media content, email marketing content, whitepapers, graphics, and podcasts.

The benefits of making the right content writing services company part of your approach to content creation include:

• Saving valuable time and resources
• Affordable scalability
• Expert content that adheres to current best practices
• Higher overall content quality

What Services Are Included In Content Writing? 

Some content writing services tend to specialize in their own unique niche. They may focus heavily on copywriting or lean more toward services like blogging, SEO, or technical writing. 

Others still provide a full range of content writing services, complete with options like editing, graphic design, and video production. 

Finding the right content writing services provider for you will largely come down to your individual needs and budget.

Types of Content Writing Services

There are as many different types of content writers out there as there are brands, companies, and audiences these days.

Whatever you need when it comes to specialized, expertly crafted content, there’s an experienced website content writer out there who’s just right for the job. These include advanced copywriting experts, legal content writers, healthcare writers, and many more.

Hiring the right content writer for the job is the key to getting top-tier content that resonates with your audience and skyrockets to the top of Google SERPs. They bring important advantages like real-world experience, advanced expertise, and unique perspectives to the table that can help you get ahead.

Do You Need to Hire Blog Content Services?

While not every business thinks about hiring someone to help with their blogging content services, it’s a great idea to think about hiring a copywriter to handle your business’s content. A good copywriter has experience working with multiple clients, which means that your business can reap the benefits of that experience, too.

And while you could opt to have someone write blogs in-house, it’s usually better to hire a freelancer and professional with copywriting experience. They’re more likely to complete all the SEO terms and parts of the assignment you assign, and they’re often knowledgeable enough to let you know if your blog could use other topics or changes in formatting.

Beyond setting aside tasks you don’t want to handle in-house, there are other reasons to hire content services. For example, if you aren’t seeing a good ROI on your current blog or your website isn’t ranking well, that’s a sign that a content writing company could help.

Similarly, if you don’t have time to do the research needed for a blog or can’t sit down and write it yourself, now is an excellent time to consider hiring a freelancer or a content service to manage your business’s blog.

Why Having a Blog Is Important to Your Strategy

Did you know blogging is 13 times more likely to yield a positive return on investment than other marketing activities? Having a blog is essential for all businesses because it creates a way to bring in new viewers and potential customers. It can help your ROI boom, and you may gain many new, organic leads instead of spending money on excessive advertising to pull your audience in.

When you post a blog, you’re opening up a space where people can learn about your business and products. You’re creating a place where you can share news and listen to customer feedback.

Additionally, a good blog strategy will help your website rank. That means when someone looks for a search term like “Dog groomers in Iowa,” your dog grooming blog may be the first result. That’s perfect if you want to grow your business quickly without spending a lot of money on ads. 

Ranking online and educating your audience are two excellent reasons to run a blog. Another important reason to consider blogging is that it will increase your business’s authority. You’ll show that you’re knowledgeable in your niche and establish yourself as an authority on the subject. 

Remember, blogging helps you pull in organic leads, and it also helps you keep your audience engaged. Those are all excellent reasons to hire someone to get started now. 

How do you find the best content-writing services?

It’s important to keep in mind that clients come in just as many different shapes and sizes as content writing services. If you’re looking for great content for your small business, then there’s probably no need to pay thousands of dollars to hire the most expensive firm in New York City.  

It’s always a good idea to look for content writing services that offer a free trial. By trying out your top contenders, you’ll get a much better idea of which offers the best fit for a long-term working relationship.  

Choosing the Right Content Writing Services

Never assume that all SEO content writing services are basically the same. Choosing the right content writing agency to collaborate with ensures a partnership you can grow with for years to come, so it’s crucial to carefully consider your options. Some tips for making a smart choice include:

• Assessing your needs before starting your search, so you know what you’re really looking for
• Pre-vetting different agencies, asking questions, requesting quotes, and finding out what each has to offer
• Asking for samples and testimonials to get a read on what to expect
• Getting the ball rolling with a test project or trial run

Fully compare your options to one another, as well. For example, you don’t have to go with Contently or ClearVoice just because that’s what a peer might prefer. Emerging Contently alternatives like WriterAccess frequently offer more flexibility, easier scalability, and a larger talent pool to choose from.

Best Practices for Working with Content Writing Services

Learning to collaborate well with the content service provider you choose is essential for getting the absolute most out of the experience. Here are some tips to keep in mind:

• Facilitate clear, honest communication with the creators you work with.
• Set expectations right from the beginning, so creators know where the bar is.
• Create detailed briefs for creators to work from to help them get your content just right.
• Ensure superior quality assurance by taking advantage of service options like editors or fact-checkers.

Which platform is best for content writing? 

While this is far from a complete list of the hundreds of different content marketing services now available, we’ve narrowed it down to a few that are definitely worth looking into. 

Many of our top choices offer a full range of services designed to meet the needs of virtually any business or enterprise.   

1. WriterAccess 

We might be a bit biased, but there’s a compelling reason why Rock Content recently chose to partner with WriterAccess over other content services.

WriterAccess stands out as the home to 15,000+ of the best freelance writers in the business. Beyond delivering high-quality blogs, articles, press releases, eBooks, scripts, and copywriting content, WriterAccess provides a comprehensive suite of tools.

The AI-Powered Writer Search ensures precise matches based on experience, skill level, and industry expertise. However, WriterAccess isn’t just about great content. It opens doors to a world of creative possibilities:

• Integrations: Seamlessly connect with leading image banks.
• Designers at Your Fingertips: Access a pool of talented designers.
• AI Tools: Leverage artificial intelligence for enhanced content creation.

Whether hosting casting calls, finding favorite writers, or collaborating with them exclusively, WriterAccess goes beyond content creation, offering an integrated platform for a holistic content strategy.

2. Crowd Content 

Crowd Content is a Canadian-based platform that provides content creation services to clients in a variety of countries. Also, Crowd Content boasts a network of over 6,000 professional writers who collectively specialize in an eclectic array of niches.  

From SEO content and blog posts to city pages, white papers, and product descriptions, Crowd Content has got you covered. Some of their content writing services even extend to tweets and Facebook posts.  

3. Content Writers 

Content Writers is another solid full-service agency that offers digital marketing and content writing services. Connect with writers from their extensive self-service network starting at $99/piece or reach out for a customized account management quote.   

Content Writers offers services for agencies, eCommerce sites, publishers, and everything in between. While a bit pricey compared to other options, Content Writers has a solid track record, thoroughly vetted writers and a wide range of content options.  

4. Verblio 

Verblio is a Colorado-based platform that was founded by a journalist. With a network of 3,000 freelance writers, Verblio takes a unique approach by allowing writers to choose the clients they work with.  

Simply let them know what type of content you’d like to see and only purchase the pieces you love. With transparent, flat-rate pricing, and a team of writers that includes experts in a variety of industries, Verblio is a great choice for SEO and blog content.  

5. Contently 

Contently combines a team of professional freelance writers with unique AI content marketing software. With a specialization in enterprise content creation, Contently’s software helps clients stay on top of industry-leading trends and uses metrics to maximize ROI.  

If you’re looking for an all-around content marketing solution, from strategy to audience insights, then Contently is certainly worth looking into. In addition to freelance writers, the platform can also connect clients with filmmakers, designers, and editors.  

6. Semrush Content Marketplace 

Semrush has long been known for its industry-leading marketing software. So it’s no surprise that the company recently decided to add a content writing services marketplace to its offerings.  

With a heavy focus on sales and marketing, Semrush offers SEO content for small and large businesses alike. Choose from self-serve or premium subscription options and get matched with professional writers who will create anything from product descriptions to newsletters.  

7. Brafton 

If you’re looking for a high-end agency to handle all your marketing needs, then Brafton may be the content company for you. While you can expect to pay premium rates, Brafton offers everything your enterprise needs to plan, create, and track your entire campaign.  

The agency recently streamlined its services with the creation of the Brafton Platform. The sleek interface allows clients to create content strategies, track KPIs, and communicate with everyone from collaborators to stakeholders. 

Tools and Resources

Professionally written content from top professional blog writing services works best when paired with other incredible tools. Possibilities that are well worth considering include:

• AI and automation tools: AI is taking the digital content creation world by storm these days. However, it’s important to know when and where it works best. Leverage AI to take the guesswork out of outlining, automation, and repetitive tasks, and leave the rest to humans for the best results.

• Content management systems: Choosing the right content management system helps streamline content production even further. Top options to consider in 2024 and beyond include WordPress, Drupal, Wix, and Squarespace.

Case Studies and Success Stories

Want a closer look at how professional website content writing services benefit top brands in the real world? Consider how leading digital marketing agency RivalMind leveraged expert writing services from WriterAccess to increase quality content production by an incredible 67 percent.

Or check out how a family bakery used professional content marketing services from industry giant SEMRush to pull ahead of fierce competition and achieve the number-one ranking for multiple competitive keywords. Content success stories happen every day, and the right choice can turn your brand into the next one.

Future Trends in Content Writing Services

Staying competitive in today’s evolving digital marketing landscape means keeping track of emerging trends, exploring up-and-coming tools, and embracing the latest best practices. Here are some considerations to keep in mind in 2024 and beyond:

• As voice-powered assistants like Alexa and Google Assistant gain in popularity, voice search optimization is increasingly important.

• AI-generated content creation is on the rise. Developing a working understanding of it is a must for today’s marketers.

• Today’s audiences remember brand messaging better through experiences that get them involved. Embracing interactivity is a solid way to cash in on this.

Content writing services in and of themselves are evolving, too. Today’s best options balance creativity with razor-sharp strategy and smart use of emerging tools. Specialized expertise is also becoming increasingly valuable.

FAQ About Blog Content Services

1. How much does it cost to hire blog writing services?

If there is one question that comes up time and time again, it’s “how much is it going to cost to hire a copywriter?” The simple answer is that the cost can vary, but there is a solution for every budget. Factors such as how often you want to post a blog, the specific requirements you have for the writer, and the quality of writing you’re looking for can all make an impact on the overall cost. 

When you reach out to a content service like WriterAccess, you can choose from a range of copywriting professionals. Ranked on a star system, lower star levels cost less, while higher star levels cost more. Quality can vary across the spectrum, so it’s worth testing writers at different levels to see which one gives you the results you want.

And, if you’d like, you can form Love Lists and teams of writers to work with, so you can get to cranking out the blogs you need to help your business rank well and keep your audiences entertained and informed. 

2. Can I hire someone to write on my blog?

Yes, you can hire someone to write a blog for you. You’ll want to look for a copywriter or ghostwriter. These professionals can write blogs of varied lengths for you, whether you want to hit 200 words on a quick thought you had or plan on a 4,000-word white paper. 

When you hire someone, remember that not all copywriters are the same. They have different turnaround times, schedules, and experiences. That means you need to review their profiles and look closely at their experience and availability.

On WriterAccess, you can look at each writer’s profile before you send them a solo piece or add them to your Love List. 

3. What is the ideal length for a blog post?

The ideal length for a blog post is always changing based on Google’s algorithms as well as other factors. Remember, while there are some guidelines you can follow, you’ll want to consider blogs that cover everything you want to talk about. If you only need 1,000 words to cover a topic, then only order 1,000 words. You can always expand your content later based on aspects such as new discoveries or commonly asked questions. 

According to HubSpot, the actual ideal length for blog posts is somewhere between 2,100 and 2,400 words. Not all blog posts need to be that long, though, so if you come up short or just don’t want to have a blog that long, that’s okay, too. There are other factors to consider with the post that can help it boost your site: Proper backlinking, alt-text, and the right keywords can help even a shorter blog make it high in Google’s rankings. 

Now, if you start to get into lead generation, you should know that the length matters a little more. You may need upwards of 2,500 words in your blog to generate leads. Why? You want it to be more engaging, informative and to really hit all the necessary keywords. 

Enjoy 2 Free Weeks of Top Content Writing Services  

Want to take content writing services for a test drive? Whether you’re just getting started or looking for help to take your existing strategy to the next level, WriterAccess has got your back.  

It is the ideal platform to help you streamline your content production, combining the efficiency of AI-powered tools with the creativity of human writers.

WriterAccess Features

WriterAccess is considered one of the best content writing services in the digital content creation space for some very good reasons. A product of digital marketing authority Rock Content, it brings key benefits and features like the following to the table:

• A large network of carefully vetted professional writers and content experts
• Robust content management capabilities
• A suite of AI-powered tools designed to optimize and streamline user experience on multiple levels
• User-friendly, affordable scalability that grows with your brand

In an ever-shifting digital world where innovation is the key to staying competitive and captivating audiences, having the right help in your corner is an absolute must. Professional content writing services give brands just like yours the help they need on a level that’s approachable, affordable, and scalable.

Explore the unique benefits a team of expert writers can deliver when you sign up for your free 14-day WriterAccess trial today. Inject new life into your strategy, publish dazzling content, and smash your marketing goals!