When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. After all, great hosting is one of the fundamental parts of an online project, as it will store the data, making it available for viewing all over the globe.
In other words, hosting is responsible for ensuring access for the entire public to the virtual address.
A great advantage of having it is the guarantee that, when accessing the site, all the content will be available for the customers so that they can browse the sections they wish.
Want to know more about the importance and impact of hosting on a website’s performance? Be sure to check out the following topics.
- What determines a good website?
- Why invest in your website’s performance?
- What is the connection between hosting and websites?
- What are the advantages of a good hosting service?
- What is the impact of website hosting on SEO?
- How to choose the ideal hosting?
What determines a good website?
What would be the essential elements for a good website? Well, some characteristics may vary according to the persona — that is, your ideal customer — and, of course, the influence of the sector in which the company is inserted.
However, there is a very basic checklist of elements that all sites need to contain. Get to know some of them on the topics below!
The speed of the website is an item that must be worked on from development to infrastructure and hosting. Speed considerably influences SEO, and several elements contribute to this, such as page size, hosting, image optimization, among others.
Google gives preference to secure pages. Therefore, the greater the risk of your site being hacked, the greater the chances that it will lose positions in search engines. So, the best thing to do is to prevent that from happening; after all, the recovery process can take a long time.
High-quality sites prioritize users’ needs, not focusing on what they sell. New and excellent content awakens and consolidates the users’ interest, stimulating them to invite friends and family to visit the site.
Search Engine Optimization (SEO) is a set of techniques that aims to improve the positioning of a website in search engines, such as Google. Building the site without considering good SEO practices is undoubtedly a lost effort.
Conversion occurs when the visitor achieves one of the purposes of the site, whether filling in contact details or purchasing a service or product. There is no point in taking customers to the site if they get lost along the way, do you agree?
Optimizing a website for conversion is simply having much better use of traffic. For that, an optimized website has conversion points strategically spread all over it.
Why invest in your website’s performance?
The better the performance of the page, the greater the level of involvement of visitors. Thus, the more you invest in the speed and efficiency of the site, the greater your revenue will be, without a doubt.
When it comes to online success, know that performance is paramount. You will only have a few seconds to get the audience’s attention before they leave the site and never come back. So, if the site takes a long time to finish loading, it’s a certainty that users will leave.
It doesn’t stop there. The performance of the site also affects positioning in search engines. After all, with slow loading, the site will make a poor measurement of the visitor experience metrics, which influences its ranking level.
See some positive impacts that the good performance of a site can have for some companies:
- A website with good performance helps to level the playing field against the competition.
- It also manages to increase brand credibility, branding, and sales.
- Good websites create more visibility for the company when they are optimized for search engines.
Never forget — the wrong website can kill your business!
What is the connection between hosting and websites?
Website hosting is the network environment in which website data and files are stored so that it can be found on the internet. That is, when making a file available on a server, it is allowed to be located by visitors from the domain registration.
See what are the most common types of hosting:
- Shared hosting — recommended for several sites, being the most commonly used. After all, it is a more affordable service with varied resources available.
- Free hosting — some organizations offer a free service, which is indicated for initial projects that don’t have so many expectations.
- VPS — stands for Virtual Private Server. This is the most recommended hosting for larger projects.
The function of the hosting is to keep the website with great performance and activity. The most common features to understand it are:
- Support — essential, as many online entrepreneurs don’t have much knowledge of technology.
- Uptime — refers to the website’s working time on the air. There are companies with 99.9% uptime, which is important to not leave the users dissatisfied.
- Security — it is exactly what everyone looks for in the virtual world and also in the physical world. It is important to choose a very secure service that has an SSL security certificate.
What are the advantages of a good hosting service?
See now what are the main benefits of a good web hosting service!
Better site performance
With high-quality hosting, loading speeds will no longer be an issue. Keep in mind that the better the site is performing, the greater is the level of audience engagement.
In 2010, Google stated that one of the factors that influence the most the positioning of the site is its speed. Nowadays, people make decisions extremely quickly, and, for that reason, they want immediate answers.
So, if your site takes too long to give answers, surely they will go search for them on your competitors’ pages. Good hosting guarantees a very short response time.
Speed for e-commerce and blog
Hosting will allow you to optimize your e-commerce or blog processes, which results in a higher speed of your website and optimize its performance, saving time on activities, reducing expenses, and increasing profit.
Exceptional technical support
If you have been providing services or products from a website, you already know the importance of offering customer support. The hosting company also knows that. If you don’t have the technical skills, your provider will be like a member of your technical team.
Domain-associated email address
When using a hosting service provider, you will have the opportunity to create your own specific domain email address.
Improved website security
The basis of security on a website starts with the hosting service provider because it is there that all files on the site will be stored. A quality host will have several layers of security in place.
What is the impact of website hosting on SEO?
Performance, security, in short, everything we mentioned here reflects directly on SEO; after all, they are all elements for search engines. Thus, website hosting has a very relevant role concerning the positioning of the website in search engines. Here are some factors:
- Security — secure servers, website downtime, and the use of a security certificate are important aspects in search results.
- Performance — your site will gain SEO advantage with a loading time below the competition, with files being loaded with incomparable speed.
- UX — many accesses, a high conversion rate, and an increase in the number of sales are signs of a great experience, and Google loves it.
Without a doubt, hosting affects the positioning of the site in search engines.
How to choose the ideal hosting?
Find out what are the relevant points that must be analyzed when choosing the best hosting for your site!
Depending on the purpose of your website, you will need a smaller or a larger storage space for your files. The best option is to hire a service that best meets your needs.
There is nothing more disappointing on the internet than clicking on a link and failing to open the site. So, be sure to check if the hosting service you have chosen offers the best levels of availability.
As stated before, Google prioritizes the pages that load faster, trying to always offer the best experience to visitors. So, you need to be aware of that before launching your site!
Security of your data
Entrusting the hosting of your website to a company is not a simple task. Therefore, you need to make sure that the provider you choose can really guarantee your users’ protection, ensuring a system of data redundancy and constant backups.
The price may not be the only reason for your choice, but it can help in your decision on what is the best service. Don’t forget that a lower price is not a guarantee of service with no quality, just as a high value doesn’t guarantee the high-quality of a provider.
Finally, be aware that there are several good website hosting services. You need to understand well what your needs are to hire the best plan that will perfectly fit your profile.
Do you want to make sure you get a managed hosting with a fast, secure, and always online environment? Find out more about our services right now!