If you’re searching for pagespeed tools for your page, you found it.
Did you know that having a great digital experience for your website’s visitors is the best way to ensure more views, retain more of the traffic, and be more relevant in search engines?
A vital part of a successful, engaging WordPress site is its performance: how quick it loads, how responsive it is, and how fast it can grab the user’s attention.
In this sense, pagespeed tools are the perfect way to understand how to improve loading time and turn it into a competitive advantage. Let’s see why this is so important and check out the 8 best solutions available in the market in the following topics:
Why assess and audit your pagespeed?
When a small business owner thinks about ways of getting attention and visibility online, one of the main strategies is to offer leads a great online experience.
That experience is part of a customer’s journey, from getting to know your brand all the way to conversion. And the path they trail always passes through your content and website.
To make this brand-customer connection deeper and attract and convert more leads, SEO focuses on several aspects such as a compelling visual identity and engaging content.
But what is the point if your audience has problems when accessing and consuming what you offer them? Pagespeed and performance are the foundations of a website that really helps you with your Digital Marketing strategy.
There are two main reasons to make your pages quicker and more responsive. First, it results in a better User Experience (UX) for visitors, making them eager for more contact with your brand.
That means longer visits, lower bounce rates, and more page views — an increasing number of opportunities to turn them into leads and even customers.
But pagespeed is not only for humans. Any SEO plan considers the website performance. Sites that load fast — in less than a second — are ranked higher by Google and can quickly climb to first positions when performing better than the competition.
So it is a virtuous circle: with more and longer visits, you are ranked higher for relevant keywords. With this, you obtain even more visibility.
8 pagespeed tools to improve your performance
Now that we saw how crucial pagespeed is to getting your brand well-known online, it’s time to make this performance boost happen.
A speed test tool is a service that analyzes your website — a blog, an institutional page, or even e-commerce — looking for elements, codes, and resources that can be optimized for a better performance.
So let’s take a look at 8 pagespeed tools that can give you the insights you need to create a truly competitive website.
1. Stage Analyzer
Stage is a WordPress hosting service that offers a complete suite of solutions, from creating to optimizing a website for better content, experience, and conversions.
As part of its focus on performance and security, Stage Analyzer is a dedicated tool from Stage that gives a thorough, comprehensive, and objective view of how your website is performing and what steps you can take to improve it.
Analyzer can check SEO elements and potential errors, detect image issues, and recommend the best practices to get ahead of the competition.
Just put your URL below and start improving for free:
2. Google PageSpeed Insights
If the main goal of an SEO strategy is to reach better positions on Google Search, why not ask the source about your site’s performance?
Google PageSpeed Insights is a simple and powerful tool to analyze and get suggestions on how to improve your website. It gives a score, or a number, based on your results. It’s an indicator of your website’s UX evolution and its impact on SEO.
3. GT Metrix
GT Metrix is another tool that can help you give your visitors a better user experience. It analyzes the site looking for errors and bottlenecks, measures performance according to country and browser, and gives a score based on objective statistics.
4. Pingdom Speed Test
Pingdom is a solution for user monitoring and web development that offers its own tool for analyzing a website’s performance.
It does the same kind of analysis as the previous ones but uses a visual system that helps you quickly identify the main problems to be addressed when optimizing code and content.
5. Web Page Test
Web Page Test isn’t the most simple and intuitive solution around, that’s for sure. But it has interesting features that are worth a look, such as an advanced analysis based on preset devices and browsers, and a visual comparison tool to do some benchmarks.
6. KeyCDN Speed Test
KeyCDN also has its own tool focused on analyzing and giving insights about a page’s performance.
Heavily inspired by Google PageSpeed Insights, it also gives you a score for speed and optimization, as well as some useful tips on how you can make your website more attractive to both Google and visitors.
7. Varvy PageSpeed Optimization
Varvy Pagespeed is more like a class than a tool. With simple and comprehensive, well-organized content, it shows you all the elements that make a page slow and what you can do to solve these issues. All of that categorized and explained with rich examples.
Different from all other items on this list, YSlow is not a web-based tool but an open-source browser extension available for Chrome, Firefox, Opera, Safari, and others.
It’s a simpler solution with limited insights. But it offers an instant review of small changes made to the code when working to improve its performance.
User experience is too important for digital visibility, so you probably won’t use only one of these pagespeed tools. Find those that give the best analysis and insights but also offer larger, more SEO-focused services.
Would you like to know more about the importance of speed to a website’s success? Then check out our exclusive infographic about how performance can impact your sales!