WordPress Hosting: what is and how to choose one

WordPress Hosting: what is and how to choose one

See what 1400+ marketers had to say about the top marketing trends for 2024.

If you browse the internet, you’ll realize that WordPress (WP) is everywhere. 

The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance. 

With WP, brands can get a website up and running with just a few clicks and without technical knowledge.

WordPress is the key for companies seeking to increase revenue, conversions, and sales. That’s why WordPress hosting is so important right now.

If everyone is using it, it’s easy to conclude that there are a vast number of options out there. They differ in the way customers manage tools and in the way resources are applied. 

If you want to go deeper on this subject, follow the topics we’re going to cover:


What is WordPress hosting?

Let’s start at the beginning: the definition. 

WordPress hosting is a hosting service customized for WordPress requirements to make the website efficient, robust, and stable.

It provides the complete server infrastructure to run a website built on the CMS with maximum performance and security levels.

However, there may be some confusion when we address WordPress hosting. The term doesn’t mean those options are the only services that allow WP. 

In fact, it means that those servers will be specially optimized for WordPress sites.

That’s also a synonym for a solution that offers WP specific tools and even WP experts to help out whenever needed. In this case, it’s crucial for those who want to work with the CMS. 

Regular hosting providers will also offer infrastructure for WP, but differently. They will have specialists fluent in all kinds of content management technologies in order to be attractive to everyone.

So, there may be an issue or problem that the solution may avoid because it’s not WP-centered. 

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Four components

There are four key takeaways when we analyze the pros and cons of any host. They are speed, ease of update, security, and technical assistance. 

A WordPress-optimized service will have to address those key elements considering the specifics of WP. 

For instance, they will offer tools and resources to help the company get the best performance.

By working with WP, those partners will know how to achieve faster page loads because they know the CMS’s language. That means they will apply the best plugins, reduce the size of some files, among other things.

Also, there’s excellent support with updates. In some cases, the service will automatically update your site to get the best out of the platform. That will be essential for improving security and performance.

Not to mention that a hosting service focused on WP will be ready to prevent the frequent security attacks that the CMS faces. 

And lastly, the support will be, as we’ve already mentioned, fluent in WordPress to offer help in situations, ranging from small problems to major issues. 


Another critical component is SEO. When working on their Digital Marketing strategy to rank higher on Google, brands find backing in partners that are experts on WP.

After all, they will know precisely how to apply the best practices to make it possible. Also, they know the best plugins and resources. 

A WP-centered host will assist your company from the very beginning. Therefore, you can start quickly and have no trouble developing your presence online.


What are the main types of WordPress hosting?

So, now, let’s review the options we have when looking for WordPress hosting. There are two main types: shared and managed.


As the name implies, shared hosting is a space divided among many different customers. 

The provider offers a server for different companies that demand it, and they all share the same resources. 

Obviously, that’s the cheapest option between the two. It’s ideal for brands at a starting phase, those that don’t need robust alternatives to attract a huge number of visitors. 

The problem is: like everything that’s shared, there’s a risk of a lack of balance. If one of the customers use too much, you, on the other side, may run out. After all, we’re talking about components that are limited and depend on daily usage.

Also, if there’s a security breach involving one user of the server, you may be affected too. The protection of your data is something to take into account when choosing WP hosting. 

The solution to this is to analyze the other side of the spectrum: the managed options. 


Those services are reserved for a single client. That means providers will allocate resources based on customers’ needs to fit what they want. Those servers won’t be used by anyone else but you. 

State of Marketing Report 2024

Naturally, that implies a significant improvement in safety, performance, and uptime. If you have space for only your websites, you will have 100% of the technology to make better use of WP.

In addition to that, you will have the advantages we’ve previously addressed. 

Another key fact about managed hosting is: you don’t need to worry about technical elements. You just focus on your content.

For every demand, your brand has the assistance of experts that are focused on helping you. Since it’s more personalized, everything will be taken care of without any stress.

Of course, for those services, companies pay a little more. But there’s the certainty that those tools will always be handy, no matter the scenario or the circumstances. 

If you decide to scale your website someday, it will be as easy as it was in the beginning. 


What are the best WordPress hosting solutions?

Now, it’s time to learn the best WP hosting options you can find on the internet. 

1. Bluehost

If your company needs stability, excellent support, and safety with a money-back guarantee, consider Bluehost.

This option also offers a different cPanel for WP installation and management. You also get a free domain and SSL certificate (important for protection and SEO).


If your team starts facing problems, you can contact them by phone, email, or chat. Another fact about Bluehost: WordPress officially recommends them. 

2. Hostgator

Hostgator is one of the most popular services. The company is known for its good support and for offering domain, SSL, and unlimited disk space, emails, and bandwidth. There’s also a 45-day money-back guarantee. 


Their prices are very attractive and cheap. They also help brands that need site migration. However, renewal fees may be expensive. 

3. Dreamhost

Dreamhost gives you an unlimited number of websites, free domain, and SSD storage for better performance. There’s no limit for traffic as well. 

Also, the host has free SSL, the number of emails you require, and a web application firewall to improve security. The money-back-guarantee is valid for 97 days.


In case you have any trouble, you can talk to their specialists, or seek information on the knowledge base. There’s also a community forum with people discussing the main topics about web hosting. 

4. Kinsta

Kinsta’s plans present many interesting resources: daily backups, free migrations, DDoS detection (security), monitoring, and SSL configuration.

They use the Google Cloud Platform to offer speed, provide flexible and scalable architecture, and prevent traffic surges’ problems. To do that, Kinsta focuses on prevention based on two central factors: frequent updates and monitoring.


The assistance is very fast and solves pretty much every issue that comes up. The experts know all about troubleshooting, server maintenance, plugins, themes, and more. 

5. Green Geeks

Unlimited webspace, free SSL, a tool for caching, daily backups, and CDN are some of the features of Green Geeks‘ solution. 

They also help you update your WP automatically, as well as install it with one single click. 

Green Geeks

The plan also has a domain name for free, but only for the first year. Green Geeks also helps brands with site migration, providing proper assistance to ensure protection and velocity. 

6. SiteGround

With SiteGround, you can have unlimited email accounts, auto-updates, free SSL, daily backups, free CDN, and 30 days money-back guarantee. 

Their support focuses on improving the customer experience, which means they are fast and are available 24/7.


This partner will help you create a functional website in minutes. Also, they will assist you afterward, with the updates and handling of breaches and exploits. 

Besides, you will be able to improve your site with caching, PHP version control, and image optimizations.

That translates into better positioning on Google’s search pages and a better experience for your visitors. Ultimately, the site will be fast, stable, and robust to meet your marketing needs.

7. Rock Stage

Rock Stage is a powerful tool that offers two leading solutions: WordPress hosting and blog development. 

The host includes custom domains, backups, SSL, an intuitive platform, cache technology, and chat/email assistance. 

Rock Stage

It combines security, performance, and automation in one platform. Also, it’s optimized for those longing for conversions, by integrating with marketing tools such as Mailchimp and Hubspot.

You will be 100% backed up by the support of excellent professionals, specialized in WordPress. You can get help whenever you need it, 24/7.

WordPress hosting services are hosts that personalize their resources for a WP environment.

This way, brands can build a website with ease and face the main problems of the CMS with experts and some helpful tools. Also, marketing teams can create interaction with customers in real-time, relying on the servers to back them up.

Therefore, they can improve their marketing strategy on the web while reducing effort and costs. Thus, increasing leads, conversion, and revenue with stable websites.

Want to increase your results with a reliable host? Then talk to one of our consultants and see how Rock Stage can help you close more deals! 


2024 State of Marketing Report

Your golden ticket to crush your goals with data-driven insights!

2024 State of Marketing Report

Your golden ticket to crush your goals with data-driven insights!

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