When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. After all, great hosting is one of the fundamental parts of an online project, as it will store the data, making it available for viewing all over the globe.
In other words, hosting is responsible for ensuring access for the entire public to the virtual address.
A great advantage of having it is the guarantee that, when accessing the site, all the content will be available for the customers so that they can browse the sections they wish.
In this article, we explain the importance and the impact hosting has on a website’s performance.
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What determines a good website?
Well, some characteristics may vary according to the persona — that is, your ideal customer — and, of course, the influence of the sector in which the company finds itself.
However, there is a very basic checklist of elements that all sites need. They are as follows:
Speed
The speed of the website must be worked on from the development stage to infrastructure and hosting. Speed considerably influences SEO, and several elements contribute to this, such as page size, hosting, and image optimization, among others.
Safety
Google gives preference to secure pages. Therefore, the greater the risk of your site being hacked, the greater the chances that it will lose its position in search engines. So, the best thing to do is to prevent that from happening; after all, the recovery process can take a long time.
Content
High-quality sites prioritize users’ needs, not focusing on what they sell.
New and excellent content awakens and consolidates the users’ interest, stimulating them to invite friends and family to visit the site.
You can get your web hosting and content marketing needs met with the tools in our Content Cloud! Click to learn more.
On-page SEO
Search Engine Optimization (SEO) is a set of techniques that aims to improve the positioning of a website in search engines, such as Google. Building the site without considering good SEO practices is undoubtedly a lost effort.
Conversion optimization
Conversion occurs when the visitor achieves one of the purposes of the site, whether filling in contact details or purchasing a service or product. There is no point in taking customers to the site if they get lost along the way.
Optimizing a website for conversion is simply having much better use of traffic. For that, an optimized website has conversion points strategically spread all over it.
Why invest in your website’s performance?
The better the performance of the page, the greater the level of involvement of visitors. Thus, the more you invest in the speed and efficiency of the site, the greater your revenue will be, without a doubt.
When it comes to online success, know that performance is paramount. You will only have a few seconds to get the audience’s attention before they leave the site and never come back.
So, if the site takes a long time to finish loading, it’s a certainty that users will leave.
It doesn’t stop there. The performance of the site also affects positioning in search engines. After all, with slow loading, the site will make a poor measurement of the visitor experience metrics, which influences its ranking level.
See some positive impacts that the good performance of a site can have for some companies:
- A website with good performance helps to level the playing field against the competition.
- It also manages to increase brand credibility, branding, and sales.
- Good websites create more visibility for the company when they are optimized for search engines.
In a nutshell, websites with poor performance can kill your business!
What is the connection between hosting and websites?
Website hosting is the network environment in which website data and files are stored so that they can be found on the internet. That is, when making a file available on a server, it is allowed to be located by visitors from the domain registration.
See what are the most common types of hosting:
- Shared hosting — recommended for several sites, being the most commonly used. After all, it is a more affordable service with varied resources available.
- Free hosting — some organizations offer a free service, which is indicated for initial projects with fewer expectations.
- VPS — stands for Virtual Private Server. This is the most recommended hosting for larger projects.
The function of the hosting is to maintain a website with great performance and activity.
The most common features to understand:
- Support — is essential, as in the tech industry there are constant updates and many online entrepreneurs don’t necessarily have knowledge of how to deal with bugs and the like.
- Uptime — refers to the website’s working time on the air. Some companies have 99.9% uptime, which is important for users to be able to access your content and not to leave your users dissatisfied.
- Security — is what everyone, Google included, looks for. It is important to choose a secure service that has an SSL security certificate.
What are the advantages of good hosting services?
Here are some of the key benefits of a good web hosting service!
Better site performance
With high-quality hosting, loading speeds will no longer be an issue. Keep in mind that the better the site is performing, the greater the level of user engagement.
Quicker response time
Google stated that one of the factors that influence the positioning of the site the most is its speed. Nowadays, people make decisions extremely quickly, and, for that reason, they want immediate answers.
So, if your site takes too long to give them the answers they came looking for, they will go search for them somewhere else – most likely from your competitors. Good hosting guarantees a very short response time.
Speed for e-commerce and blog
Hosting will allow you to optimize your e-commerce or blog processes, which results in a higher speed of your website, optimizing its performance, saving time on activities, reducing expenses, and eventually increasing profit margins.
Exceptional technical support
If you provide services or products on a website, you already know the importance of offering customer support. If you don’t have the technical skills in-house, your hosting provider will be like a member of your technical team.
Domain-associated email addresses
When using a hosting service provider, you will have the opportunity to create your own specific domain email address.
Improved website security
The basis of security on a website starts with the hosting service provider because it is there that all files on the site will be stored. A quality host will have several layers of security in place.
What is the impact of website hosting on SEO?
All elements for search engines, such as performance, and security. Website hosting has a very relevant role relating to the positioning of the website in search engines. Here are some factors:
- Security — secure servers, website downtime, and the use of a security certificate are important aspects of search results.
- Performance — your site will gain an SEO advantage with loading times that are below your competition, with files being loaded with incomparable speed.
- UX — better user experience, equals a high conversion rate, and an increase in the number of sales are signs of a great experience, and Google loves it too.
Without a doubt, hosting affects the position of the site on the SERP.
The Best Web Hosting Services of 2022
These days, brand owners and web developers really have their choices open when it comes to website hosting service options. But what works well for one business may not be appropriate for another, so it’s essential to fully understand the benefits and drawbacks of each pick.
Here’s a closer look at some of the overall best website hosting service providers in 2022.
GoDaddy
GoDaddy has been a leading name in web hosting for years now, and it continues to be in 2022 for some very good reasons. For starters, it’s great for both business and personal purposes. And both types of GoDaddy hosting packages come packed with features.
GoDaddy’s affordable, as well, with monthly hosting options starting at just $5.99 per month for the first three years. But even after that point, the service is still pretty wallet-friendly at $8.99 per month.
Hostinger
With over 30 million active customers to its credit, Hostinger is definitely a website hosting service contender these days. Basic shared hosting services start at $1.39 per month with 30GB storage for the first year, so getting started with service is phenomenally affordable – especially if you run a small business.
However, Hostinger also offers bigger businesses and ambitious entrepreneurs plenty of room to grow. Think VPS cloud hosting and robust service packages capable of supporting even large websites.
Bluehost
With so many players on the web hosting field these days, it really takes a lot for any one company to build the type of reputation Bluehost has. It routinely appears on “best website hosting service” top lists and is especially well-known for its unlimited web hosting feature and its VPS options.
Bluehost also offers superior customer service via 24/7 customer support. (Choose your preference between phone or live chat.) It’s one of only a handful of web hosting services personally recommended by WordPress, as well – an endorsement that would be music to any business owner’s ears.
GreenGeeks
If you’re like many eco-conscious consumers these days, choosing a web hosting service that aligns with your values is important to you. Modern data centers are capable of generating carbon emissions at a rate that gives even airlines a run for their money, so your choices matter.
GreenGeeks is about as savvy as it gets when it comes to environmentally responsible website hosting service options, as it invests heavily in renewable energy options to neutralize its carbon footprint. It also offers genuinely incredible service that includes WordPress support, reseller hosting, VPS, and more.
Cloudways
If you’re in the market for cloud hosting options, in particular, then you’ll definitely want to take a second look at Cloudways. It leverages the efficiency of cloud infrastructure networks like Google Cloud, DigitalOcean, and more to guarantee you the very best in security and reliability.
It also integrates easily with a variety of popular platforms like WordPress and WooCommerce. Every plan comes complete with 24/7 user support, unlimited app installations, automatic backups, and SSL certificates. Users also enjoy versatile, affordable, pay-as-you-go pricing that fits well into any budget.
DreamHost
Like GoDaddy, DreamHost has been in the web hosting game for a long time. It’s still holding its own against all the newcomers thanks to must-haves like fantastic page speed support, downtime that’s nearly non-existent, and stellar performance across the board. They also have an incredible tech support team that’s truly helpful should you run into trouble.
DreamHost users also enjoy access to a wealth of great features like an exceptionally user-friendly control panel and a domain registration portal that lets users handle all the essentials in one convenient place. They offer a 97-day money-back guarantee, as well.
How to choose the ideal hosting provider?
These are the relevant points that must be analyzed when choosing the best hosting for your site:
Available storage
Depending on the purpose of your website, you will need smaller or larger storage space for your files. The best option is to hire a service that best meets your needs.
Loading speed
As stated before, Google prioritizes the pages that load faster. This shows that you are trying to offer the best experience to your users.
Security of your data
Entrusting the hosting of your website to a company is not a simple task. Therefore, you need to make sure that the provider you choose can really guarantee your users’ protection, ensuring a system of data redundancy and constant backups.
Payment methods
The price may not be the only reason for your choice, but it can help in your decision on what the best service is for you. Don’t forget that a lower price is not a guarantee of service with no quality, just as a high price doesn’t guarantee the high quality of a provider.
Finally, be aware that there are several good website hosting services. You need to understand well what your needs are to hire the best plan that will perfectly fit your profile.
Make sure you get hosting with a fast, secure service that is always available to you.
